Gymshark is opening its first flagship store, focusing on experience not clothing

Gymshark is opening up its first permanent retail store in a former J. Crew space Regent Street, a major London shopping destination.

Gymshark was founded in 2012 in a garage and has since grown into one of the online world’s biggest fitness apparel brands through social media and influencer marketing.

The e-commerce brand now operates in over 180 countries and turned over £400m in its last financial year.

It’s new 18,000 square feet space will focus more on experience over selling clothing, set to open by summer 2022.

The retail expansion goal is to increase customer trust of the brand, and for @gymshark to be not just a digital brand but have a physical, tangible footprint for their community.

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