Gymshark is opening its first flagship store

The grand opening of Gymshark London took place on Saturday, 29th October 2022, transforming the brand from an online retailer to an omni-channel presence. The 18,000-square-foot store spans two floors and is housed at 165 Regent Street, which was previously occupied by J. Crew.

Gymshark signed a 10-year lease with The Crown Estate, the landlord of Regent Street, to secure this prime location. The flagship store is designed to be more than just a retail space; it is a community hub and a gym all rolled into one.

The ground floor features a “sweat room” where customers can book daily group fitness classes, while the first floor, known as The Hub, hosts free sessions, tutorials, and one-to-ones with personal trainers. This multi-use space also serves as a venue for guest speakers, events, inspiring talks, and athlete meet and greets.

Gymshark‘s first permanent store stays true to its gym-loving messaging. Clothing rails carrying the brand’s staple tank tops, hoodies, and leggings double up as functioning squat racks…