Gymshark, the disruptive UK-based activewear brand founded by Ben Francis, is turning up the heat in North America with its most ambitious brick-and-mortar campaign to date: the debut of two permanent stores in New York—one at Roosevelt Field Mall, Long Island (opened in October), and a four-story flagship planned to open on Bond Street in Manhattan. These locations, together with a major new wholesale partnership with Dick’s Sporting Goods, mark a sharp evolution from Gymshark’s online roots to a truly omnichannel, physical retail powerhouse in the US.
Retail That Builds Community
After testing the market with several high-profile New York City pop-ups. Gymshark has chosen New York as the launchpad for its US store strategy. The Roosevelt Field location—a 4,000-square-foot concept store—opened in October and, according to Hannah Mercer, Gymshark’s GM of Wholesale, Retail & Franchise, acts as the blueprint for all future stores in the US.
This debut is quickly followed by the Manhattan flagship on Bond Street, opening later this year, which will span four floors. It’s purpose-built as more than a shop. The flagship will house a full retail offering alongside community hangouts, live events, and workout studios. The space aims to serve New York’s fitness community and the brand’s strong global Gymshark Family, providing a proper home for Gymshark in the US and an events-first HQ for our American audience.
Why Stores—and Why Now?
Gymshark’s physical store push in the US is grounded in data: about 50% of all e-commerce sales already come from US customers. Mercer shared that opening Gymshark’s first permanent U.S. store marks a major milestone for the brand. He expressed excitement about the launch at Roosevelt Field—a prime location known for its high foot traffic—and emphasized the company’s commitment to keeping prices accessible while offering an authentic, in-person Gymshark experience for the loyal community that has supported the brand for more than ten years.
Omnichannel Strategy Meets Physical Retail
The new US openings are part of Gymshark’s strategy to become fully omnichannel. Building on the success of its Regent Street, London, flagship (opened 2022 with double-digit annual growth) and openings in Manchester, Dubai, and Amsterdam, the brand has rapidly developed a playbook for translating its influencer-driven community and viral product launches into physical retail wins.
The Bond Street flagship ups the ante, blending a full assortment with IRL activations:
Group classes, events, and influencer meetups
- In-store destination zones for shorts, leggings, Power, and Vital lines
- Signature mannequins modeled on real community members, and sport-tech lifestyle labs for content, wellness, and Train with Gymshark workshops.
Retail Partnerships and Expansion Beyond NYC
Not just going direct—October 24, 2025, marked Gymshark’s US wholesale debut, with products now in 12 Dick’s Sporting Goods House of Sport stores in cities like Dallas, Miami, Atlanta, Boston, and Jersey City. These branded in-store zones feature enhanced merchandising, custom weight-plate mannequins, and retail environments designed to deliver the Gymshark ethos at scale, said Mitch Healey, Director of Retail and Wholesale, North America at Gymshark.
With millions of global community members and annual revenues surpassing millions, the Gymshark team is eyeing further US cities—including Miami and Los Angeles—for future openings, using New York as the model.
Founder’s Vision: Uniting Fitness and Retail
Gymshark’s origin story, launched in 2012, Ben Francis from his Birmingham garage, remains central to the brand’s ethos of community-fuelled, performance-led. Francis shared that while Gymshark has always known its community was global, seeing that vision realized through a permanent New York store feels truly special. Mercer added that the goal goes far beyond retail—the space is designed to be a hub where people can train, connect, and grow together. Drawing from lessons learned in London, Manchester, Amsterdam, and Dubai, the New York store represents the brand’s most ambitious and immersive Gymshark experience to date.
