The beauty industry buzzed with excitement as Haus Labs by Lady Gaga, known for clean, cruelty-free, and vegan makeup products announced its retail expansion into Sephora stores across the US and Canada.
Haus Labs, originally launched in 2018, has always stood out for its ethos of kindness and innovation. The brand's philosophy is deeply rooted in the belief that artistry and self-expression go hand-in-hand with social responsibility. Each product is designed not only to enhance beauty but also to inspire creativity and empower individuality.
The collaboration with Sephora was a natural fit, given the retailer's reputation for prestige and inclusivity in the beauty space. As of September 12, 2022, Haus Labs graced the shelves of 480 Sephora locations across 45 states in the U.S. and over 300 cities, as well as in 8 Canadian provinces and 40 cities. By the end of the year, the brand aimed to boost its presence to a total of 500 stores, with an appetite for further growth.
One of the most anticipated launches coinciding with this expansion was the TriClone™ Skin Tech Foundation, which arrived in 51 unique shades. Infused with over 20 skincare ingredients, this foundation caters to a diverse range of skin tones and types, making it a perfect match for both dry and mature skin. Its clean complexion products, including the Bio-Blurring Loose Setting Powder and the Haus Labs Foundation Brush, have set new standards in the clean and artistry makeup categories.
The success of Haus Labs at Sephora has been undeniable, with products like the Atomic Shake Lip Lacquer, Hy-Power Pigment Paints, Optic Intensity Eco Eyeliners, and Bio-Radiant Gel-Powder Highlighters becoming instant hits. These high-tech, high-pigment, high-performance products are not only flying off the shelves but also garnering five-star reviews from consumers and influencers alike.
Lady Gaga's influence as a global icon of music, fashion, and now beauty, has been instrumental in the brand's success. Known for her flamboyant style and powerful vocals, Lady Gaga has infused her spirit of fearlessness and reinvention into every aspect of Haus Labs. Her Born This Way Foundation, which supports mental health, benefits from every purchase made, adding a philanthropic layer to the brand's impact.
As we look towards the future, Haus Labs by Lady Gaga continues to redefine what it means to be a clean makeup brand. With its exclusive partnership with Sephora, the brand is not just serving looks—it's serving self-love and a vision for a more inclusive, ethical, and innovative beauty industry. Whether you're a Little Monster or simply a lover of cutting-edge beauty products, Haus Labs invites you to join the future of clean makeup, where every stroke of the brush is a step towards a more beautiful world.
