BeautyNews

NatureWell Beauty Scales its Target presence with New SunDaze and SunRise Hair Collections

Viral body care player NatureWell Beauty is scaling up its presence at Target with the debut of two new fragrance forward hair collections, SunDaze and SunRise, marking the brand’s most significant category expansion to date.

Published: Feb 10, 2026 6:41 AM

By Ifrah Nadeem

BeautyNews

Add RETAILBOSS as Preferred Source

BeautyNews

NatureWell Beauty Scales its Target presence with New SunDaze and SunRise Hair Collections

Credit: NatureWell Beauty

Viral body care player NatureWell Beauty is scaling up its presence at Target with the debut of two new fragrance forward hair collections, SunDaze and SunRise, marking the brand’s most significant category expansion to date. Both collections are rolling out to Target stores, Target.com, and NatureWell.com, bringing the brand’s cult favorite scents into shampoo, conditioner, treatments, and styling formats designed for everyday use.

From Body Cream Favorite to Full Funnel Scent Story Founded in 2015, NatureWell has built a loyal following around high quality, wellness driven essentials designed to elevate everyday self care.

The brand’s Cheeky and Bouncy body and fragrance collections went viral by pairing luxury fragrance with accessible pricing, carving out a clear lane in the masstige body care space. The move into hair at Target is a strategic next step, built on consumer insight and performance.

The company notes that expanding into haircare at Target “was a natural next step for the brand, given its leading growth from its Cheeky Body & Fragrance collection and consumer insights showing increased demand for hydration focused treatments that are lightweight and buildable, addressing nourishment, restoration, volume, and texture.” Rooted in the same fan favorite scent profiles, the new hair launches are designed for the “scent obsessed” shopper who wants seamless head to toe layering.

Targeting the Growing Hair Category Haircare is one of beauty’s most competitive battlegrounds, and NatureWell is leaning into that momentum. “Haircare is a multi-billion-dollar category that continues to grow as consumers…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Beauty

Bobbi Brown Launches Desert Dreamer With a Six-Shade Lip Tint Liner

Bobbi Brown Cosmetics has introduced Desert Dreamer, the second collection by its Global Artistic Director Hannah Murray, with a new Lip Tint Liner available globally for the first time. The hybrid liner-stain comes in six shades inspired by natural lip tones, according to the brand.

BeautyNews

Alyssa Jade Mann19 hours ago

Diptyque Brings Its Body-Care Collection to a Shanghai Pop-Up

Diptyque is presenting Les Rituels de Soin at a pop-up in Shanghai’s Somekh Building through September 13. The temporary space introduces its fragranced body-care collection through a concept inspired by ancient Greek and Roman bathing traditions.

BeautyNews

RETAILBOSS Team19 hours ago

Coty Connects Chloé Le Parfum’s Sephora India Launch With a Mumbai Experience

Coty marked the launch of Chloé Le Parfum at Sephora India with a gathering in Mumbai, bringing beauty and fragrance voices together around the perfume. The event paired a dinner-table presentation with a custom-charm activity, according to the company.

BeautyMarketing

Ifrah Nadeem19 hours ago

Vegamour haircare products arranged against pink tiles.

Belle Brands Acquires Vegamour, Adding Hair Wellness to Its Portfolio

Belle Brands has acquired Vegamour, adding the haircare business to a portfolio that includes JVN Hair, Pipette, KVD Beauty and Versed. The Windsong Global-backed platform announced the deal on September 9 without disclosing financial terms.

BeautyNews

Shipra Bohara1 day ago

View all Beauty

Recommended Articles

Zendaya explores a Prada Beauty product display at the New York photo studio.

Zendaya Makes Surprise Appearance at Prada Beauty’s New York Photo Studio

Prada Beauty brings its Paradoxe campaign into a two-city experience combining fragrance discovery, professional portraits and personalized consultations.

BeautyFeatured

Jeanel Alvarado1 day ago

Hair Syrup Rapunzel shampoo and conditioner bottles against a pink background.

Hair Syrup Makes U.S. Retail Debut as More Beauty Brands Join Target Studio

British haircare brand Hair Syrup is entering U.S. physical retail through more than 600 Target stores and Target.com on September 10. CLEARSTEM and VT Cosmetics separately confirmed their participation in the same Target Beauty Studio launch.

BeautyNews

RETAILBOSS Team2 days ago

Kristin Ess Hair products arranged with pink flowers.

Kristin Ess Hair Launches at REVOLVE as It Expands Beyond Beauty Retail

Kristin Ess Hair has launched at REVOLVE with more than 30 haircare and styling products, adding a fashion-led retailer to the Maesa brand’s distribution network.

BeautyNews

Ifrah Nadeem2 days ago

Guerlain L’Heure Bleue Paris experience — image 1

Guerlain Takes L’Heure Bleue Back to the Pont-Neuf With a Paris Experience

Guerlain is bringing L’Heure Bleue to the banks of the Seine with a three-day Paris experience that combines fragrance discovery, the perfume’s origin story and bottle personalization. The activation runs September 11–13, 2026, at 50 quai de la Mégisserie in the city’s first arrondissement.

BeautyEvents

Shipra Bohara2 days ago

Loewe source video — cover frame — image 1

LOEWE Introduces Five Fragrances in Its 2026 Crafted Collection

LOEWE has introduced five new fragrances in its 2026 Crafted Collection, extending the range through scents inspired by the natural world. The house says the collection is available through its website.

BeautyNews

Ifrah Nadeem2 days ago

BREAKOUT Beauty founders visiting Boots in Nottingham — image 1

Boots Welcomes Emerging Founders Through BREAKOUT Beauty

Boots has welcomed the latest BREAKOUT Beauty cohort to its Nottingham head office, giving emerging, founder-led beauty businesses access to retail teams and sessions focused on preparing for growth.

BeautyCareers

Shipra Bohara2 days ago

Visitors queued outside a pink Medicube activation at Coachella.

Medicube Adds Four-City Pop-Up Tour as Western Sales Expand

APR is taking Medicube on a four-city pop-up tour across the United States and Europe, adding temporary physical sales and demonstration spaces as the Korean beauty group expands in Western markets.

BeautyNews

Ifrah Nadeem3 days ago

Buff Beauty Moves Into National Retail as VOESH Joins Target Beauty Studio

Buff Beauty is entering its first national retail partnership through more than 600 Target stores and Target.com on September 10, just two months after launching direct-to-consumer.

BeautyNews

Shipra Bohara3 days ago

View all Beauty

Top 10 Brands Expanding into the US in 2026

NatureWell Beauty Scales its Target presence with New SunDaze and SunRise Hair Collections

Viral body care player NatureWell Beauty is scaling up its presence at Target with the debut of two new fragrance forward hair collections, SunDaze and SunRise, marking the brand’s most significant category expansion to date.

Unlock the rest of this story

More from Beauty

Bobbi Brown Launches Desert Dreamer With a Six-Shade Lip Tint Liner

Diptyque Brings Its Body-Care Collection to a Shanghai Pop-Up

Coty Connects Chloé Le Parfum’s Sephora India Launch With a Mumbai Experience

Belle Brands Acquires Vegamour, Adding Hair Wellness to Its Portfolio

Recommended Articles

Zendaya Makes Surprise Appearance at Prada Beauty’s New York Photo Studio

Hair Syrup Makes U.S. Retail Debut as More Beauty Brands Join Target Studio

Kristin Ess Hair Launches at REVOLVE as It Expands Beyond Beauty Retail

Guerlain Takes L’Heure Bleue Back to the Pont-Neuf With a Paris Experience

LOEWE Introduces Five Fragrances in Its 2026 Crafted Collection

Boots Welcomes Emerging Founders Through BREAKOUT Beauty

Medicube Adds Four-City Pop-Up Tour as Western Sales Expand

Buff Beauty Moves Into National Retail as VOESH Joins Target Beauty Studio

What are you looking for?

Start exploring

Unlock the rest of this story

More from Beauty

Recommended Articles

Sign up for RetailBoss Daily Newsletter