The British luxury womenswear brand known for its figure-hugging and silhouette-enhancing designs, House of CB has just expanded its physical retail presence with a dazzling new flagship store on London's iconic Oxford Street. This marks the brand's third UK store, joining the ranks of its existing locations in Manchester's Arndale shopping centre and Westfield Stratford City in London.
Founded in 2010 by the then 17-year-old Conna Walker from her bedroom, House of CB has blossomed into a million-pound enterprise without any external investment. The brand has made a name for itself by selling directly to consumers through its website and maintaining concessions in high-end department stores like Selfridges and Nordstrom.
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The new Oxford Street store, which opened its doors to the public in December 2023, is a sprawling 11,000 square feet space located at 225 Oxford Street. It's not just a place to shop; it's an experience designed to resonate with the brand's ethos of affordable luxury. The store's opening aligns with House of CB's ambitious expansion plans for 2024, as revealed by Conna Walker, who expressed her excitement about the brand's presence on such a prestigious street.
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House of CB's success can be attributed to its unique approach to fashion retail. Unlike traditional brands, House of CB releases 6-8 new pieces every Monday, keeping their offerings fresh and exciting. This strategy, coupled with the brand's commitment to creating garments that celebrate the female form, has cultivated a loyal and responsive clientele.
Celebrity endorsements have also played a significant role in the brand's growth. High-profile fans like the Kardashians, Beyoncé, Jennifer Lopez, and supermodels Hailey Baldwin, Gigi, and Bella Hadid have been spotted donning House of CB's bodycon dresses, skirts, and bodysuits, further cementing the brand's status in the fashion world.
Despite a minor setback reported by a customer regarding a strap issue on a dress, the brand continues to thrive and maintain its reputation for quality and style. With over 40 retail locations worldwide and a strong online presence, House of CB stands out as a beacon of 'affordable luxury' in the womenswear market.
