Azazie, the trailblazing direct-to-consumer bridal brand, brings its viral pop-up tour to two major California destinations. On November 8, Azazie will pop up in Costa Mesa, followed by a stop in Sunnyvale on November 15, giving West Coast brides and their entourages hands-on access to a full range of wedding and occasion wear designed for every size, style, and budget.
Real-Life Bridal Experience: Try Before You Buy
For a brand known for its digital shopping experience, the Azazie pop-ups represent an important bridge to “IRL” retail. Designed to bring Azazie’s online experience to life, the pop-up invites guests to discover the brand’s best-selling gowns and dresses in person, with exclusive savings, immersive try-ons, and inclusive sizing from 00–30.
Each pop-up features: Hundreds of bridal gowns, bridesmaids’ dresses, and party pieces, all available to try on, twirl in, and purchase. A wide range of colors (over 80 shade options) and custom fits, from sleek modern bridal to classic romance and fun occasion style. Size inclusivity, with every item available from size 00–30, cut and sewn to order, and as bespoke-feeling as anything from a traditional boutique.
According to the brand’s pop-up announcement, visitors can explore Azazie’s inclusive size range from 00 to 30, enjoy exclusive discounts of up to 85% on select styles, and take part in interactive experiences such as the Ruffle Giveaway, where participants can spin to win coupons valued between $5 and $20 to use during the event.
Entry is free for general admission, giving shoppers and wedding parties the space to browse, try on, and get personalized fittings. VIP early access tickets allow for head start shopping and first dibs on high-demand silhouettes.
Disrupting Bridal Retail: Azazie’s DTC Model
Azazie is redefining what it means to shop for bridal and occasion wear in the digital age, emerging as a leading direct-to-consumer retailer for bridal gowns, bridesmaid dresses, special occasion wear, and accessories—delivering high-quality designs at accessible prices. The brand is reshaping the traditional bridal industry while earning strong praise and top ratings from both customers and review platforms.
With bridal gowns and bridal party dresses in over 80 colors, Azazie is committed to body-positive fashion, offering all dresses from size 00-30, cut and sewn to order like expensive bespoke designs.
From Silicon Valley to the World: A Growing Bridal Star
Headquartered in Silicon Valley, Azazie has built its reputation on transparent pricing, digital-first service, and social-driven marketing. Each pop-up is built as an experiential “bridal fair,” with stylists available for consultations, friends and families encouraged to join, and shoppers invited to share their journey on social media.
As the brand summed up, “The enthusiasm from UK brides has blown us away,” a spokesperson for Azazie shared. “Each pop-up is about more than just trying on dresses. It’s about creating moments — joyful, collaborative, and empowering — in what can often be a stressful shopping journey. Manchester was one of our most inspiring events yet.”
Beyond the Dress: Community, Confidence, and Celebration
What sets these events apart from traditional trunk shows is Azazie’s commitment to making every bride feel seen, celebrated, and supported. Azazie’s model is built on customisation, size inclusivity, and sustainability. Every pop-up aims to bring that digital promise to life, creating tactile, in-person experiences that still feel deeply personal.
Fun “Spin to Win” games, personalized fittings, style consultations, and exclusive on-site discounts turn wedding shopping into a party, not a chore.
Looking Forward
With November 2025 marking major pop-up milestones in both Costa Mesa and Sunnyvale, Azazie brings innovation and joy to the hearts of West Coast brides. For anyone seeking stunning, affordable, and body-positive bridal style, these pop-ups are a celebration of what’s possible when digital convenience meets real-life magic.
