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Inside Glossier First-Ever Retail Partnership

Inside Glossier First-Ever Retail Partnership

The cosmetics company, with a DTC (direct-to-consumer) approach, Glossier has announced it’s first-ever retail partnership with LVMH-owned, Sephora. The news comes shortly after founder of Glossier, Emily Weiss stepped down as CEO and handed the reins over to Kyle Leahy. The company has since opened its own stores in Seattle, Los Angeles, Miami and London prior to seeking retail partners. Glossier products are set to hit Sephora shelves nationwide by early next year.

“As one of the most searched brands on Sephora.com, we know our customers are going to be beyond excited to find their Glossier must-have products online, the Sephora App, and in our stores, while unlocking all the perks of our Beauty Insider program has to offer,” said Sephora EVP and Global Chief Merchandising Officer Artemis Patrick in a statement to Elle.

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