Estée Lauder and Nykaa launch retail program for new Indian beauty brands

I have 15 years of experience in the retail industry…

The Estée Lauder Companies (ELC) and NYKAA, one of India’s leading omnichannel beauty and lifestyle retailers, are excited to announce the launch of BEAUTY&YOU India. The program will support India-focused companies and entrepreneurs with awards to both pre-launch and in-market premium beauty concepts; selected participants will have the chance for retail distribution with NYKAA.

“Our ambition is to partner with disruptive brands and founders who build upon the values and passions of today’s (and tomorrow’s) consumers,” said Shana Randhava , Vice President, New Incubation Ventures, The Estée Lauder Companies.

Winning companies will receive a package of resources from The Estée Lauder Companies and NYKAA including financial support, mentorship, distribution access and additional opportunities. The total prize pool is 4 Cr. In addition, each company will have the potential to build a long-term partnership with Estée Lauder New Incubation Ventures (the strategic early-stage investing and incubation arm) and NYKAA.

“Now it is a chance for us to give back to the ecosystem by fostering the next generation of entrepreneurs in the beauty and lifestyle verticals. BEAUTY&YOU is an opportunity for us to identify and nurture talented founders to build truly unique consumer brands for the Indian consumer,” Anchit Nayar
CEO BEAUTY E-COMMERCE NYKAA.

Applications will open August 1st and remain open until the end of September (~a two month window to apply) Apply here.

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Beauty Estée Lauder Companies NYKAA Retail

Jeanel Alvarado - Ohemeng

I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.