Estée Lauder Companies and Nykaa, one of India’s leading omnichannel beauty and lifestyle retailers, have joined forces to launch Beauty & You India, a retail program aimed at supporting the next generation of Indian beauty entrepreneurs. The initiative reflects ELC and Nykaa’s commitment to positively impact the entire beauty ecosystem and fuel the growth of the Indian premium beauty segment by meeting the evolving needs and preferences of consumers.
Launched in partnership with Nykaa, Beauty & You India was created by ELC’s New Incubation Ventures to discover, spotlight, and propel the next generation of Indian beauty brands. The program aims to help founders, innovators, and creators grow their businesses holistically by identifying brand goals, achieving scale ambitions, and curating product portfolios that speak to a new generation of consumers in the Indian market.
Award recipients will benefit from access to ELC and Nykaa relationships and expertise across the beauty ecosystem in order to nurture emerging ideas that amplify Indian voices and address unmet needs in the categories of skincare, makeup, hair care, and fragrance. Among other resources, Beauty & You India will provide award recipients with masterclasses, financial support, mentorship, awareness, and distribution support.
The Estée Lauder Companies first entered the Indian market in 2005, and since then, the country has experienced rapid growth in the beauty industry. With its vibrant economy and cutting-edge startup community, India represents an exciting opportunity for beauty creators and innovators. Beauty & You India is inspired by the core values and collaborative culture that ELC and Nykaa share, and the program aims to be a catalyst for Indian entrepreneurs to fuel their passion, brand, and mission.
Nykaa’s vision and mission are to inspire and enable each person to thrive in their own uniqueness by creating a community and being a trusted source of information and products to cater to every lifestyle need, by giving choice, inspiration, authenticity, and convenience to diverse consumers. Through the Beauty & You India program, ELC and Nykaa hope to foster the next generation of entrepreneurs in the beauty and lifestyle verticals, identifying and nurturing talented founders to build truly unique consumer brands for the Indian consumer, and potentially for the world.