What’s Inside: 25 Days of Luxe Discovery
The 2025 IPSY Advent Calendar is curated to delight beauty fans, featuring 15 full-sized products and 10 deluxe sample-size goodies. Highlights from this season’s box include:
- Drunk Elephant D-Bronzi Drops: “Packed with antioxidant-rich cocoa extract and vitamin F, these drops warm up your complexion for a radiant holiday glow.”
- Huda Beauty Blush Filter Soft Glow Liquid Blush in Bubble Gum: Dewy, blendable, and party-ready—“A festive flush for every sleigh ride and soiree.”
- Smashbox Always On Mood Board Eye Shadow Palette in Fiery Vibes: A mix of bold mattes and shimmering metallics for expressive, creative holiday looks.
Other standouts include Murad Retinol Youth Renewal Serum, Elemis Pro-Collagen Cleansing Balm, Maison Louis Marie Perfume Oil, Too Faced Lip Gloss, and more, making IPSY’s calendar one of the most expansive and diverse beauty offerings this season.
IPSY’s Gift-Ready Packaging and Festive Surprises
Each product is wrapped in luxe, giftable packaging designed to spark creativity and celebrate the spirit of holiday self-expression and play. For 2025, IPSY introduces an extra layer of surprise: up to four lucky calendar buyers can win a pair of half-carat Round Brilliant VRAI created diamond stud earrings. These additional prizes heighten the thrill of daily unwrapping and amplify IPSY’s focus on unforgettable gifting.
As Kristy Westrup, Chief Merchandising Officer at IPSY, puts it: “The holidays are all about giving, and there’s truly no better gift for beauty lovers than the chance to discover new products and a new way to play with beauty through IPSY’s most sought-after holiday drop. The IPSY Advent Calendar invites beauty enthusiasts to unwrap beauty, joy, and a little extra sparkle this season.”
IPSY’s Expanding Holiday Range
In addition to the calendar, IPSY is releasing Holiday Boxes, Beauty Ornaments, and Mystery Bags, catering to every gifting budget and beauty preference. The brand’s membership model—now serving over 20 million hyper-engaged fans—offers 3-, 6-, and 12-month gift subscriptions for continued surprises and personalized product picks delivered straight to the door.
Why IPSY’s Advent Calendar Stands Out in 2025
The 2025 calendar is an exceptional value, combining over $600 in product for $149.99, with key perks:
- Top-tier brands (Drunk Elephant, Huda Beauty, Smashbox, etc.)
- Variety: skincare, makeup, fragrance, and tools
- Luxury gift packaging, plus diamond giveaways
- Member-exclusive drops & festive ornaments
- Giftable subscriptions for ongoing joy
Repeat buyers and new subscribers alike flock to IPSY’s calendar each year, thanks to uniquely curated products, trusted quality, and the anticipation of daily unboxing. The calendar’s blend of full-size and sample items ensures all beauty enthusiasts can discover new favorites and classic staples.
IPSY’s calendar and its wider holiday line remains a top pick for beauty gifting, setting new standards as the holiday season approaches.
