Apple Pay and Affirm Enable BNPL for 69 Million US Shoppers

A New Era of Shop-and-Split Instore Previously, Apple Pay users could access Affirm’s BNPL options online or in-app. With this integration, shoppers at physical stores can now split purchases into biweekly or monthly payments through Apple Pay, all while enjoying secure, contactless checkout on their iPhones.

Affirm’s senior vice president of product, Vishal Kapoor, said, “This gives Apple Pay users in the U.S.

added flexibility and transparency at even more checkouts.” Users can make everyday or big-ticket purchases in person, breaking the total into interest-free or low-interest installments—spanning 0% to 36% APR based on eligibility and Affirm’s terms. Approval is instant, with the BNPL option now as seamless as any Apple Pay tap.

Apple’s June press release previewed these enhancements, stating that offering loan offers from eligible cards (including Affirm) “would give users even more flexibility and choice” with every Apple Pay purchase. Mobile Wallets, BNPL, and the Changing U.S…