Jason Wu Beauty, the cosmetics brand founded in 2021 by renowned fashion designer Jason Wu and beauty industry veteran Toni Ko, has just announced a major expansion. The brand is now available in over 3,000 CVS stores across the United States, significantly increasing its retail presence and accessibility to consumers.
This strategic partnership with CVS adds to Jason Wu Beauty's growing list of retail distributors, which already includes Target, J.C. Penney, and Shoppers Drug Mart in Canada. With the CVS launch, Jason Wu Beauty products are now available in over 5,100 locations nationwide.
Customers can find a curated selection of the brand's best-selling products at their local CVS stores, with prices ranging from $12 to $19. The assortment includes the popular Flora 9 Mini Palette in Matte Agave, Opal Stick Highlighter, Blush Trio Palette in Beautiful Earthling, Kindness For Your Lips Lip Oil, Tint It Oil It Plump It in Pink Pineapple, Hot Fluff Lipstick in Apple Pie, and Good Night Mr. Wu Lip Mask.
In addition to in-store availability, customers will soon have the option to buy online and pick up their orders at CVS locations starting Sunday. Online ordering with home shipping will be available beginning May 1st.
Jason Wu expressed his excitement, stating, "We created Jason Wu Beauty to inspire others and show that everyday beauty can be effortlessly chic. I am so excited to continue to bring products to the marketplace for customers who enhance their natural beauty and allow their confidence to shine. This expansion with CVS allows us to reach even more of our audience and provide them with the opportunity to make picking up their favorite Jason Wu Beauty products easier than ever."
The majority of Jason Wu Beauty products are manufactured in Wu's birth country of Taiwan. The brand prides itself on offering multi-use products that are free from harsh chemicals and cruelty-free. “Jason Wu Beauty is fashion and design meets beauty at an affordable luxury price. I personally wear products from the Jason Wu Beauty line every day. I love their effortlessness and also that they’re infused with skin-loving ingredients,” said Stacey Tank, CEO of parent company Bespoke Beauty Brands. “Now Jason Wu Beauty is even easier to find in over 3,000 CVS stores across the United States.”
As the beauty industry continues to evolve, with mass retailers like Target, Kohl's, and Walmart partnering with beauty giants Ulta, Sephora, and Space NK to enhance their beauty offerings, Jason Wu Beauty's expansion into CVS demonstrates the brand's commitment to making its products more widely available to beauty enthusiasts across the country.
