Pantene, the world's leading conditioner brand, has recently announced a new partnership with country music superstar, Kelsea Ballerini. Known for her chart-topping hits and unique sense of style, Ballerini is now set to become the newest face of Pantene, kicking off a series of new talent announcements from the brand.
Ballerini's journey with Pantene shares her personal hair health journey. Over the years, the rigors of touring, performing, and making dramatic style changes have taken a toll on her hair. Like 80% of women who struggle with hair damage, Ballerini has experienced the effects of constant heat styling, coloring, and changing looks. But she's ready for a change and is looking forward to sharing her journey to healthier hair with her fans.
"I am beyond excited to kick off this partnership with Pantene," says Ballerini. "My hair has been through a lot over the past few years, and I've decided it's time for a fresh start. I'm working with Pantene to repair the damage and bring my hair back to health."
Many people believe that repairing hair damage requires expensive products and treatments. However, Pantene aims to debunk this myth by demonstrating that their products can repair damaged hair as effectively as a leading $50 bonding treatment. This revelation could potentially save consumers from overspending on hair care.
As part of her partnership with Pantene, Ballerini is embarking on a 12-week challenge where she will exclusively use Pantene hair products. With the assistance of Pantene scientists, she'll monitor her hair's improvement over time under a microscope. She plans to share her healthy hair journey on social media, encouraging her fans, including her iconic LEGENDS superfans, to join her on the #Pantene12WeekChallenge.
Through authentic storytelling and personal anecdotes, Ballerini will reveal the secrets behind her healthy, beautiful "#PanteneHair" and inspire consumers to embark on their own healthy hair journey.
Emily Overton, Vice President of Pantene North America, expressed her excitement about the partnership, stating, "We're thrilled to partner with Kelsea Ballerini to kick off our latest roster of Pantene Healthy Hair Ambassadors. We're looking forward to showcasing how Pantene delivers luxury-level hair repair backed by science, helping millions of consumers achieve healthy hair every day. We're letting consumers in on the secret that you can end the struggle with damaged hair without expensive treatments – all you need is Pantene!"
