TYR Sport, a globally recognized fitness and swim brand, has recently announced the grand opening of its first-ever brick-and-mortar retail store. Located at Roosevelt Field in Garden City, New York, this new retail space marks a significant milestone for the company.
The grand opening took place on October 20, 2023, and the store is now officially open to the public. The retail location spans over 2,200 square feet and is situated in one of Metro New York’s prime shopping, dining, and entertainment destinations. This new venture provides a one-stop destination for fitness enthusiasts and competitive swimmers alike, showcasing a comprehensive range of TYR’s highly acclaimed products.
The store is powered by a team of knowledgeable and passionate sales associates, offering an immersive shopping experience for consumers. Visitors can explore the latest in performance footwear, innovative fitness apparel, and on-trend accessories, all backed by TYR’s unwavering commitment to quality.
TYR CEO, Matt DiLorenzo, expressed his excitement about the launch of their first retail location, in a statement: “The launch of our first retail location is a monumental moment for us,” says TYR CEO, Matt DiLorenzo. “We are excited to provide a space for meaningful engagement with our brand. Venturing into brick-and-mortar retail showcases our commitment to broaden the TYR community, and we are eager to further this growth with another upcoming location set to open at South Coast Plaza in Costa Mesa, California in November.”
The retail space is not just a shopping destination but an interactive hub for exercise enthusiasts. To celebrate the grand opening, the first 1000 shoppers visiting the store on Saturday morning, October 21st, received a free gift from TYR’s training apparel collection. The grand opening month also included an in-store appearance by WWE Superstar and TYR athlete Natalie Eva Marie, allowing fans to interact with the reality TV legend while shopping.
Zachary Beloff, VP of Leasing at Simon, expressed his excitement to officially welcome TYR to Roosevelt Field’s esteemed roster of top brands in the category. “We are thrilled to officially welcome TYR, a brand synonymous with cutting-edge fitness and swim gear, to Roosevelt Field’s esteemed roster of top brands in the category — joining the likes of Lululemon, Adidas, Travis Mathew, Oakley, and Dick’s Sporting Goods. This exciting opening is part of our commitment to bringing a wider variety of unique, high-quality and exciting brands to the Long Island community.”
Established in 1985, TYR Sport was created to provide the competitive swim market with innovative technical swimwear. Over the years, it has grown to become one of the world’s most recognizable fitness and swim brands. The company prides itself on creating innovative and performance-driven products that empower athletes to reach their highest potential and inspire them to be their best selves.
This new retail venture by TYR Sport is a testament to the brand’s commitment to its customers and its dedication to fostering a vibrant community around the brand. It’s an exciting time for both the company and its loyal customer base, as they continue to innovate and expand their reach.