“This launch at Target marks a major milestone in our mission to make clean, nutritious options more accessible to families everywhere,” said Alex and Lauren Abelin, Co-Founders of PlantBaby, makers of Kiki Milk. “As parents, we know how hard it can be to find truly clean, organic products for kids. We’re excited to meet more families right where they shop.”
Convenience Meets Nutrition
Families can now find Kiki Milk’s new 32-oz cartons in the refrigerated non-dairy section at participating Target locations, retailing for $6.99 MSRP. The packaging features a resealable spout to keep milk fresh, making it ideal for daily use from pouring over cereal in the morning to blending into smoothies, baking treats, or foaming for lattes.
But what sets Kiki Milk apart isn’t just convenience, it’s the brand’s commitment to creating a plant-based milk that’s genuinely nutrient-dense and safe for growing kids. Each variety is made from organic whole-food ingredients such as sprouted pumpkin seeds, hemp seeds, and coconuts, along with oats or rice, depending on the blend.
Developed in collaboration with paediatrician Dr. Joel Warsh, every serving pack 5 grams of plant-based protein plus essential minerals like calcium and magnesium, which support brain, bone, and gut health. Parents can feel extra confident thanks to Kiki Milk’s rigorous third-party testing for heavy metals and mold, ensuring the highest safety standards.
Certified Quality Families Can Trust
In an era when food labels can be misleading, Kiki Milk stands out for its transparency and certifications. All varieties are:
- Certified Organic
- Certified Glyphosate Residue Free
- Dairy-Free
- Soy-Free
- Nut-Free (contains coconut)
- GMO-Free
- Shelf Stable for up to 24 months unopened
- Free from preservatives, refined oils, gums, and artificial flavors
For busy parents, this means one less label to decode and one more product they can feel good about serving their children.
More Than a Milk — A Movement
Since its founding, Kiki Milk has been on a mission to reimagine what family-friendly nutrition can look like. That mission has earned them national recognition, including the 2023 Good Housekeeping Best Snack Award and an Honorable Mention in Fast Company’s 2023 World Changing Ideas.
The brand also boasts a growing community of conscious consumers and high-profile supporters such as Dr. Zach Bush and actress Daniella Monet, both of whom share Kiki Milk’s commitment to health, sustainability, and accessibility.
By launching in Target, one of the most frequented family shopping hubs in the U.S., Kiki Milk is taking a significant step toward reaching more households across the country, especially those who may not have had easy access to specialty or health food stores.
The Bigger Picture: Plant-Based for Kids
Over the past decade, demand for plant-based options has surged across all food categories. However, products formulated with children’s nutritional needs in mind remain rare, particularly options that avoid common allergens, artificial additives, and unnecessary fillers.
Kiki Milk fills this critical gap. By focusing on quality, safety, and taste, the brand offers a plant-based milk that appeals not only to kids but also to dairy-free adults, health-conscious shoppers, and environmentally minded families.
Plant-based milks have become a staple for many households due to their lower environmental impact compared to dairy, but Kiki Milk goes further by combining sustainability with a nutrient profile designed to support early development.
Retail Expansion and Accessibility
With its Target debut, Kiki Milk strengthens its retail footprint, joining a growing list of natural grocers and specialty food stores that carry the brand. But the Target partnership represents something more of a way to normalize healthier choices in mainstream shopping environments.
For parents who value both health and convenience, the message is clear: those once hard-to-find, truly clean, organic plant-based options are finally becoming as easy to grab as a loaf of bread or a carton of eggs.
