Laka is making its U.S. retail debut with Sephora, bringing its inclusive, lip first K beauty lineup to Sephora.com and 80 select stores nationwide from February 20, 2026.
K-beauty brand’s first U.S. step
Founded in Korea, Laka has built a following across Asia for lip products that focus on self expression, comfort, and flexible shade development. The Sephora launch is the brand’s first major U.S. retail expansion and a key step in turning its global fan base into a stateside audience.
Jicheol Lee, CEO of Laka, said “Our launch at Sephora marks an important milestone as we expand Laka’s inclusive beauty philosophy to the U.S.,We’re excited to connect with consumers who view makeup as a form of self-expression rather than a set of rules.”
Lip-focused hero lineup
Laka is leading with three core lip products designed to work across a wide range of skin tones and personal styles. Each formula is framed around adaptability, products that adjust to the wearer, not the reverse.
- Fruity Glam Tint ($18): Lightweight, glossy tint that leaves a transfer proof stain, offered in 10 shades and cited as one of Laka’s most recognized, award winning products in Asia.
- Fruity Lip Glotioner ($18): High shine serum gloss hybrid with peptides and raspberry seed oil, created for smooth, comfortable wear.
- Blonding Glow Lipstick ($16, online only): Hydrating, buildable lipstick aimed at effortless, everyday color on Sephora.com
Together, the three pillars give Laka a clear, lip centered story within Sephora’s broader color offering.
Inclusive philosophy and positioning
Laka positions its range as gender inclusive and style agnostic, designed to complement diverse skin tones, identities, and personal aesthetics. The brand’s language centers on letting individuals define beauty on their own terms, rather than targeting a narrow ideal.
This translates into lip products meant to flex from sheer to bolder looks, across minimal and statement routines. For the retailer, it adds a modern K beauty voice that is less about multi step routines and more about focused color expression.
Availability and why it matters
Laka is available from February 20, 2026, on Sephora.com and in 80 select Sephora doors across the United States. The mix of online and limited brick and mortar placement lets the brand test and build awareness while remaining curated.
This debut brings a K beauty lip specialist directly into a familiar retail environment, with price points that sit comfortably in the accessible prestige tier. For the market, it’s another data point in Sephora’s strategy of backing global, niche strong brands that lead with a sharp point of view, in this case, inclusive, lip led color as a primary canvas for self expression.
