OCOA, the luxe curly hair care brand with deep roots in Pennsylvania and Dominican heritage, has made its grand debut at Urban Outfitters just in time for the back-to-school season. Founded with a fierce mission to end hair assimilation, OCOA uses ingredients from their homeland, the Dominican Republic, and other lush locales to honor our rich cultural heritage. Their products are crafted to offer effective solutions for those with curly hair, empowering you to embrace your natural beauty.
Co-founder Nicol Varona Cancelmo shared, "We are incredibly proud to partner with Urban Outfitters for our first major online distribution expansion. This collaboration represents an opportunity to bring our Dominican-inspired curly hair care products to a wider audience, especially as we enter the back-to-school season. It's a perfect time for students and families to discover products that truly understand and cater to the needs of curly hair."
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OCOA's debut features their flagship collection, including the Hydrating Curl Cream, Defining Styling Gel, Curl Care Shampoo, and Curl Care Conditioner. These products are packed with nature’s best—mango butter, marula oil, avocado oil, and aloe vera—to provide intense hydration and definition for your curls. Known for their moisturizing and nourishing properties, these natural ingredients ensure your curls remain bouncy and healthy.
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As a brand dedicated to inclusivity and celebrating diverse hair types, OCOA’s presence at Urban Outfitters highlights the growing demand for products tailored to the unique needs of curly-haired individuals. Don’t miss out—experience the power of OCOA’s collection, now available at urbanoutfitters.com. Join us in celebrating this exciting new chapter and the unparalleled beauty of curly hair.
¡Viva los rizos!
