For many beauty lovers, the journey toward flawless makeup begins long before the foundation brush touches the skin. Prep is everything, and now, thanks to a new collaboration between celebrity makeup artist Danessa Myricks and Neutrogena, skin prep just might get easier and more accessible than ever.
Launching exclusively at CVS Pharmacy on 31 August, the Get Glam Ready kits bring together Myricks’ favorite Neutrogena staples in a way that’s approachable, travel-friendly, and designed for both experienced artists and beauty beginners alike.
A Collaboration Rooted in Real Experience
This partnership represents more than a commercial launch; it’s a deeply personal milestone for Danessa Myricks. For the self-taught makeup artist who rose from humble beginnings to found her own successful brand, Danessa Myricks Beauty, teaming up with Neutrogena marks what she calls a full-circle moment.
The kits feature Myricks’ everyday must-haves from the Neutrogena lineup: the Hydro Boost Gel Cream, Hydrating Sheet Masks, the Hydro Boost Lip Oil, and the brand’s beloved Makeup Remover Cleansing Wipes. These staples emphasize hydration, restoration, and effortless cleansing, core steps in creating a perfect canvas for makeup artistry.
Where the collaboration shines, though, is in its authenticity. Myricks has been a long-time advocate for accessible beauty, and her relationship with Neutrogena reaches back decades. As a teenager, she discovered the brand while searching for effective skincare to help manage acne. Those early encounters with Neutrogena products created a foundation of trust that has never wavered.
From CVS Shopper to CVS Store Launch
While the launch of Get Glam Ready, happening through CVS Pharmacy, may seem like just a retail choice, for Myricks, it adds another layer of significance. She began her career as a makeup artist, relying on drugstore products, many of which she purchased from her local CVS. These were the tools she had at her disposal as she built her skill set, creativity, and eventually, her reputation.
That journey, from the drugstore aisles to global recognition, now comes full circle. By bringing this collaboration to CVS, Myricks not only acknowledges her past but also ensures that new generations of aspiring artists and everyday shoppers have access to the same affordable yet high-performing products that helped shape her career.
Science Meets Creativity
At the heart of this collaboration is a deliberate effort to merge artistry with accessibility. Where Myricks brings an unparalleled eye for creativity, Neutrogena brings decades of science-backed innovation.
“The Neutrogena and Danessa Myricks partnership started with a meeting in December 2025,” said Neha Minj, Marketing & Commercial Head of Neutrogena Face Care at Kenvue US, speaking to Cosmetics Business. While the timing of that meeting might surprise some fans, given how quickly the collaboration developed, it underscores the determination on both sides to bring the idea to life and to do so in a way that resonates with consumers.
Myricks’ influence is clear in the curation of the kits. Each chosen product reflects her philosophy that artistry should always begin with healthy, hydrated skin. With Neutrogena’s Hydro Boost Gel Cream as a core element, hydration is front and center, ensuring makeup applies seamlessly and lasts throughout the day. The inclusion of sheet masks and lip oil extends that same care to the entire face, supporting the prep step that Myricks consistently emphasizes in her artistry.
Celebrating Accessibility in Beauty
In an industry that often celebrates exclusivity, the decision to make the collaboration available exclusively through CVS is intentional. This move democratizes the experience of prepping like a pro by eliminating barriers related to price point or product access.
For emerging makeup artists, beauty enthusiasts, or simply anyone who wants to enjoy a polished, radiant look, the Get Glam Ready kits provide a ready-to-use routine that simplifies what can otherwise feel daunting.
Looking Ahead
Though the collaboration is just launching, its larger implications for the beauty industry are already clear. It highlights the growing importance of partnerships between established legacy brands and industry innovators. For Neutrogena, it showcases brand relevance in today’s cultural and artistic dialogues. For Myricks, it demonstrates her continued commitment to making artistry accessible not just through her own brand but also by aligning with household names that shaped her personal journey.
Ultimately, Myricks’ collaboration with Neutrogena represents far more than product drops and promotional campaigns. It is about honoring beginnings, lifting artistry into everyday routines, and proving once more that beauty should be both professional-grade and approachable for all.
