Laura Mercier, the iconic award-winning beauty brand, has officially launched in the US Amazon Premium Beauty store and introduced Buy with Prime on its website. This strategic collaboration, which began on February 18, 2025, aims to make Laura Mercier's beloved products more accessible to beauty enthusiasts across the country.
Erin Cast, Orveon Global Brand President, emphasized the significance of this partnership: "Our collaboration with Amazon represents a significant step toward making our products available to a wider audience in the U.S. We are excited to reach new customers and provide them with the tools they need to enhance their beauty routines. This aligns with our mission to celebrate individuality and artistry in beauty."
The Amazon Premium Beauty storefront features Laura Mercier's best-selling products, including the viral Translucent Loose Setting Powder and the luxurious Real Flawless Foundation. Customers can also find exclusive bundles, limited-edition products, and interactive tutorials to help create their signature looks.
Melis del Rey, General Manager of Health and Beauty at Amazon U.S. Stores, expressed enthusiasm about the partnership: "We are thrilled to offer Amazon Premium Beauty customers the ability to shop products in the Laura Mercier brand store. We have worked with Laura Mercier to create a discoverable, welcoming shopping experience for both long-time and new fans of the brand to shop their favorite products, with the convenience our customers have come to expect from us."
To celebrate the launch, Laura Mercier hosted two shoppable, interactive events on Amazon Live on February 18, 2025, featuring Jerry Johnson, Senior Manager of Artistry for Laura Mercier. These events provided customers with expert tips, tutorials, and insights into the brand's best-selling products.
Prime members can also shop select items on LauraMercier.com using Buy with Prime, a direct-to-customer offering that allows customers to enjoy the benefits of Prime shipping and easy returns when shopping directly from the brand's website.
Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment, commented: "Laura Mercier has mastered effortless beauty, and with Buy with Prime, we're offering an effortless shopping experience to their customers. After the success of Buy with Prime on bareMinerals and Buxom, we're thrilled Orveon is bringing our offering to the iconic Laura Mercier brand."
This strategic move by Laura Mercier, founded in 1996 by renowned French makeup artist Laura Mercier, aims to bring its artistry-inspired vision and skin-positive philosophy to a broader audience through Amazon's extensive reach. Beauty enthusiasts can now enjoy the convenience of purchasing their favorite Laura Mercier products with the added benefits of Amazon's Prime shipping and customer service, here.
