Saltair Makes Luxurious Self-Care Accessible at Ulta Beauty

Saltair, the award-winning bodycare brand founded by model and entrepreneur Iskra Lawrence, announced its nationwide expansion into all 1,400+ Ulta Beauty stores starting February 23, 2025.

Saltair Makes Luxurious Self-Care Accessible at Ulta Beauty
BeautyNews

Saltair Makes Luxurious Self-Care Accessible at Ulta Beauty

Credit: Saltair

Saltair, the award-winning bodycare brand founded by model and entrepreneur Iskra Lawrence, announced its nationwide expansion into all 1,400+ Ulta Beauty stores starting February 23, 2025. The expansion capitalizes on Ulta’s 43% year-over-year growth in prestige fragrance sales and the broader body care category’s 853% TikTok engagement surge. Body care outperforms facial skincare in prestige markets, with segments like body creams and cleansers driving growth.

For Saltair, this retail partnership follows the brand’s 2022 debut. It leverages Ulta’s 90 million annual shoppers to scale accessibility—a strategic play in a market where 43% of European beauty sales now occur online, with U.S. trends mirroring this digital shift.

“Saltair was built on the belief that every body is welcome here—luxurious, sensorial self-care should be for everyone, every day,” said Iskra Lawrence, Founder of Saltair. “As a busy mom of two, I know how much those little moments of care matter, and I’m…

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