BeautyNews

Saltair Makes Luxurious Self-Care Accessible at Ulta Beauty

Saltair, the award-winning bodycare brand founded by model and entrepreneur Iskra Lawrence, announced its nationwide expansion into all 1,400+ Ulta Beauty stores starting February 23, 2025.

Published: Feb 22, 2025 9:15 AM

By Jeanel Alvarado

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Saltair Makes Luxurious Self-Care Accessible at Ulta Beauty

Credit: Saltair

Saltair, the award-winning bodycare brand founded by model and entrepreneur Iskra Lawrence, announced its nationwide expansion into all 1,400+ Ulta Beauty stores starting February 23, 2025. The expansion capitalizes on Ulta’s 43% year-over-year growth in prestige fragrance sales and the broader body care category’s 853% TikTok engagement surge. Body care outperforms facial skincare in prestige markets, with segments like body creams and cleansers driving growth.

For Saltair, this retail partnership follows the brand’s 2022 debut. It leverages Ulta’s 90 million annual shoppers to scale accessibility—a strategic play in a market where 43% of European beauty sales now occur online, with U.S. trends mirroring this digital shift.

“Saltair was built on the belief that every body is welcome here—luxurious, sensorial self-care should be for everyone, every day,” said Iskra Lawrence, Founder of Saltair. “As a busy mom of two, I know how much those little moments of care matter, and I’m so proud that Saltair is making them more accessible.

Having our products launch at Ulta Beauty is a huge milestone and I’m excited for all those who’ve been asking for certain products to finally be able to experience them in store!” View this post on Instagram A post shared by Saltair (@saltair) Priced between $12 and $26, Saltair’s 10-scent portfolio (including fragrance-free options) caters to the 68% of consumers prioritizing “clean” beauty products and the 55% willing to pay premium prices for sustainable alternatives.

“Ulta Beauty’s decision to feature Saltair’s full product range—including body washes, lotions, treatments, and the exclusive…

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Saltair Makes Luxurious Self-Care Accessible at Ulta Beauty

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