Levi’s Begins Testing AI-Generated Models

The San Francisco-based retailer is embracing this cutting-edge technology to provide a more personalized and inclusive shopping experience for its customers.

By partnering with Lalaland.ai, Levi’s intends to supplement human models with AI-generated ones, offering consumers a more realistic view of how the clothing might look on them. This innovative approach aligns with the company’s commitment to diversity, equity, and inclusion as a top priority.

Levi’s is not the only fashion brand to explore the potential of AI-generated models. Other notable brands working with Lalaland.ai include Calvin Klein, Tommy Hilfiger, and the Otto Group.

The use of AI-generated models raises concerns about the impact on real models, especially considering Levi’s recent cost-cutting measures, which led to the layoff of 800 employees in 2022. However, Dr…