Clinique, a renowned beauty brand, has introduced its latest digital retail concept called The Clinique Lab. This innovative virtual storefront is accessible online and on mobile devices, providing a photorealistic 3D environment that redefines traditional online shopping experiences. The Clinique Lab first debuted in Europe, the Middle East, and Africa (EMEA) before making its way to the United States.

The inspiration for The Clinique Lab came from the success of Clinique’s newly renovated brick-and-mortar retail Labs in Shenzhen and New York City, which combine personalized diagnostics with immersive shopping experiences. According to Michelle Freyre, Global Brand President of Clinique and Origins, The Clinique Lab serves as a digital expansion to retail marketing, offering customized skincare solutions to consumers worldwide.

Anchored in an immersive virtual experience, The Clinique Lab allows users to explore a sensorial universe showcasing the brand, product, and ingredient stories. Users can create custom avatars and navigate through six unique environments, including product storytelling, gamification, personalized engagement with Clinique Consultants, unique offers, and immersive on-site shopping.