LTK’s Biggest Update This Year Reaches 40 Million Shoppers

With this release, LTK moves from simply being a first-class shopping destination to becoming a true platform for vibrant, creator-led communities, allowing for direct connection, collaboration, and shared inspiration at scale.

Building Community, One Conversation at a Time

This transformation hinges on two standout features: Public Profiles and two-way Chat messaging. Together, they move LTK away from being defined solely by algorithms and towards a community powered by direct relationships among real people.

“LTK has always been built on real people and real communities,” explained Kit Ulrich, Chief Experience Officer at LTK. “With these updates, we’re investing even further into the trust that makes our platform unique. This is not just about launching new features, it’s about fostering authentic relationships between creators and their audiences”.

Public Profiles: Social Shopping Gets Personal

Now, for the first time, LTK users can opt to make their app profiles public and share them using a unique URL. Friends and fellow shoppers can discover a user’s saved posts, their favorite creators, and all the product finds they love. Instead of browsing in isolation, shoppers can “collaborate” on inspiration, making LTK a more social space where tastes and discoveries are exchanged, turning inspiration into shared experience.

Real Conversations With Two-Way Messaging

LTK’s new Chat feature brings authentic conversation into the app. For creators, the ability to start threaded comment discussions directly inside Chat opens the door to deeper engagement and lasting relationships within their fan communities. Followers can now reach their favorite creators more meaningfully—moving far beyond emoji reactions or likes—allowing for genuine back-and-forth that feels truly social and direct.

According to LTK, Chat enables creators to “reinforce trust with their audience, and bring them into a two-way dialogue that feels truly social”.

Visual and AI-Powered Discovery for a Smarter Shopping Journey

Discovery on LTK also just got a major upgrade. A newly revamped Visual and AI-powered Search system, along with an improved Discover Tab, helps users find exactly what they want, faster than ever. Simply upload an image—inspired by something spotted online, or a favorite influencer’s look—and LTK’s Visual Search will instantly surface visually similar posts within the app. The AI-powered Global Search goes further, surfacing results based on search intent and context, not just simple keywords.

A refreshed Discover Tab now spotlights real-time trending creators, searches, and topics, ensuring both users and creators stay ahead of new styles and opportunities.

Empowering Creators With Powerful Business Tools

The update brings more than consumer-facing features. Creators get powerful new tools, like the My LTK Tab in the Creator app. This lets creators preview their profile just as followers do, adjusting bios, highlights, and daily content for maximum effect. The platform is also streamlining payments, letting creators select direct deposit for faster, more reliable payouts, and expediting onboarding for new talents.

A Platform Where People, Not Algorithms, Come First

As creator commerce matures and users seek trusted recommendations over algorithmic feeds, LTK’s strategy is clear, focusing on real people and communities. The updates arrive as nearly 40% of LTK’s U.S. audience consists of Gen Z and millennial women, with more than 40 million monthly users globally—a demographic hungry for authenticity and social discovery alongside shopping.

Looking Ahead

These new features redefine LTK not just as a marketplace but as a social engine for community, creativity, and collaborative inspiration. By putting more control, visibility, and direct connection in the hands of its creators and users, LTK is reimagining what a social shopping platform can—and should—be for 2025 and beyond.

For creators and shoppers alike, this is LTK’s boldest move yet toward building a trusted, empowering environment—one “built on real people and real communities,” and where meaningful relationships are at the forefront of every experience.