Australian swimwear powerhouse Seafolly is charting new territory in its nearly 50-year legacy with the launch of its very first US flagship store in Corona del Mar, California. The sun-drenched opening, slated for August 7, 2025, at 932 Avocado Avenue, signals a bold new era for the brand’s global ambitions and underlines the enduring appeal of the Australian beach lifestyle on American shores.
Expanding Horizons: Why the US and Why Now?
Founded in 1975 and loved across generations for its premium swimwear, Seafolly has built a passionate fan base in Australia and beyond. Until now, US customers have mainly discovered Seafolly in department stores and specialty retailers such as Nordstrom, Everything But Water, and Revolve.
The decision to open a standalone flagship in California “gives us the opportunity to connect directly with new and existing customers who value coastal living, style and premium swimwear,” says CEO Brendan Santamaria.
He went…
on to further emphasize, “opening our flagship store in Corona del Mar gives us the opportunity to connect directly with new and existing customers who value coastal living, style and premium swimwear.” This expansion is not just strategic but also deeply personal for the brand; California’s coast is internationally renowned, echoing the sun-drenched beaches and effortless cool that are quintessentially Seafolly.
The Perfect Setting: California Meets Australia Corona del Mar, a jewel of Southern California, promises more than just foot traffic. The city’s unique blend of laid-back luxury, boutique shopping, and classic beaches resonates with Seafolly’s aesthetic and commitment to quality.
The flagship store is nestled among upscale boutiques and is just minutes from the golden sands that surfers, locals, and travelers all treasure. The boutique plans to bring Seafolly’s signature Australian beach lifestyle to the heart of Southern California.
The result is a retail destination designed to draw in beach lovers, fashionistas, and anyone seeking summer style year-round. A Legacy of Growth and Global Appeal With stores already established in Australia and Singapore, and a thriving…
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