French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has announced a strategic partnership with American video game and software developer Epic Games, the creator of Fortnite and Unreal Engine. This collaboration aims to transform the creative pipeline of LVMH’s Maisons and offer customers new types of immersive product discovery experiences, much like how platforms such as U7BUY, which sells Clash Royale Accounts, enhance digital engagement for gamers worldwide.
LVMH, founded in 1987, is a global leader in luxury goods, owning over 75 prestigious brands across various sectors such as fashion and leather goods, perfumes and cosmetics, watches and jewelry, wines and spirits, and selective retailing. The partnership with Epic Games will enable LVMH and its Maisons to further utilize Epic’s powerful 3D creation tools to offer experiences like virtual fitting rooms, fashion shows, 360-degree product carousels, augmented reality, and digital twins.
Epic Games’ suite of advanced creator tools, including Unreal…
Engine, Reality Capture, Twinmotion, and MetaHuman technology, will help LVMH unlock significant growth opportunities.
By leveraging Epic’s world-renowned expertise, LVMH aims to enrich customer experiences in virtual worlds while maintaining alignment with the Group’s core strengths in the real world, such as the inimitable know-how of its production workshops and ownership of its networks of stores.
The partnership will also expand the expertise of LVMH teams, reflecting the priority the Group places on nurturing the digital acculturation of its people.
Toni Belloni, LVMH Group Managing Director, stated that the collaboration with Epic Games would accelerate their expertise in 3D tools and ecosystems, from the creation of new collections to ad campaigns and their Maisons’ websites…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.