GUESS JEANS Partners with VERDY for Bold Retail Expansion

Under the leadership of Nicolai Marciano, Chief New Business Development Officer, GUESS JEANS has been actively expanding its global footprint. Since its brand launch in 2024, GUESS JEANS has opened flagship stores in Amsterdam and Berlin and spearheaded its entry into India through a strategic partnership with Tata Unistore.

The Partnership with VERDY The partnership between GUESS JEANS and VERDY is not new; the two have been collaborating since 2023 with activations in Paris and Osaka. However, in 2025, Nicolai Marciano solidified the relationship, welcoming VERDY into the GUESS JEANS family.

VERDY, known for his creative projects such as “Girls Don’t Cry” and “Wasted Youth,” brings a fresh perspective to GUESS JEANS’ global universe. “I’m excited to be working with GUESS JEANS and my good friend, Nicolai. I’ve always respected how much passion he and his family have put into the brand.

GUESS has so much history and culture, and I’m happy to be a part of it,” said VERDY spokesperson. Nicolai Marciano noted, “I’ve had the pleasure to know and be friends with VERDY over the years. I’ve always admired his kindness and ability to bring a fun and playful element to everything he…