Macy’s Plans Up to 30 Small-Format Stores Starting in 2024

Macy’s announced plans in October 2023 to open up to 30 additional small-format locations, with the rollout beginning in 2024, according to its original company announcement. The format was intended to bring a more focused assortment to convenient off-mall locations.

Macy’s pointed to positive comparable sales at small-format stores that had been open for more than a fiscal year through spring 2023. Why smaller stores mattered The strategic proposition was to give customers a shorter, more convenient visit while retaining recognizable fashion and beauty categories.

A smaller footprint also requires disciplined merchandising: every category must justify its space. An announced opening program is not proof that every planned store subsequently opened. This archive preserves what the company proposed at the time; current locations should be confirmed through Macy’s store information.