In a significant move to expand its retail presence, MANSCAPED®, the globally recognized men's grooming company, has announced its launch in Boots, the leading health and beauty retailer in the United Kingdom and Ireland. This marks MANSCAPED's first brick-and-mortar venture in the UK and third in Ireland, with Boots stocking the brand's premium grooming tools and formulations in 270 locations across the UK and 26 stores throughout Ireland. The products are also available online at Boots.co.uk and Boots.ie.
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Catherine Cronin, Vice President of Retail at MANSCAPED, expressed her excitement about the expansion, stating, "As global demand for male grooming products continues to soar, we have intentionally expanded our retail footprint in markets that align with our direct-to-consumer business."
"When planning our retail entry into the United Kingdom, it was imperative to partner with a distinguished brand with whom we could demonstrate our unwavering commitment to customer satisfaction and dedication to uncompromised quality. We’re excited to get in the hands of so many more discerning gentlemen in these coveted markets.” said Cronin.
The core collection now available at Boots includes internationally acclaimed tools and unique formulations such as The Lawn Mower® 4.0 trimmer, Weed Whacker® 2.0 nose and ear hair trimmer, Crop Preserver® anti-chafing ball deodorant, Crop Reviver® toning spray, and Crop Cleanser® groin wash. Additionally, the Refined Package 3.0, a four-piece set tailored for below-the-waist grooming and hygiene, and The Beard Hedger™ Essentials Kit, a comprehensive beard grooming routine, are also available.
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MANSCAPED's products are available globally in 39 countries via direct-to-consumer and on Amazon in more than 100 countries worldwide. Founded by Paul Tran in 2016, MANSCAPED® has grown into a trusted lifestyle consumer brand for over eight million men worldwide. The San Diego, California-based company offers a diversified line of premium tools, formulations, and accessories designed to elevate men's self-care routines.
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Its retail placement includes Target, Best Buy, Macy’s, Walgreens, Men’s Wearhouse, Jos. A. Bank, and Military Exchanges in the U.S., Moores in Canada, Hairhouse and Woolworths in Australia, and now Boots in the United Kingdom and Ireland, as well as Tesco and Harvey Norman in Ireland. With this latest expansion, MANSCAPED continues to empower men to be the best version of themselves by making their top-selling grooming products more accessible to discerning gentlemen in these coveted markets.
