Storm Reid, the Emmy-nominated actress and producer, has unveiled her final ArashiBlu Collection in collaboration with Pacsun, marking the end of a successful two-year partnership. The collection, which is exclusively available online, showcases the unique craftsmanship and attention to detail that have become synonymous with the Reid-Pacsun collaboration.
Over the past two years, Reid and Pacsun have launched six collections, each one reflecting Reid’s passion for design and Pacsun‘s commitment to quality. The Summer 2023 collection, the last in the series, continues this tradition with an exciting lineup of new designs. There are no carryover items from previous collections, ensuring that customers will find fresh and modern silhouettes in every piece.
“Storm’s boundless passion for design has been a driving force behind the success of The ArashiBlu Collection. It has been an absolute pleasure working with her over the past two years, and her extraordinary vision has left a lasting mark on our community. We are immensely proud of this final collection and the memories the collaboration with Storm holds,” said Addie Rintel, Vice President of Design Merchandising at Pacsun.
The collection features 12 new bikini sets, each one showcasing distinctive styles such as Scrunch, Terry Rib, and Rib. The designs include the highly-anticipated Halter Bandeaus, charming Tie Front Tops, alluring Underwire Bralettes, and complementary Curtain Bottoms and V-front Bottoms. The pieces are inspired by the serenity of the sea and the hues of sunrise and sunset, transporting wearers to their own personal paradise.
Inclusivity is at the heart of the ArashiBlu Collection, with sizes ranging from XXS to XL. The price points are also accessible, with items ranging from $29 to $33. This approach aligns with the retail industry’s growing focus on inclusivity and affordability, ensuring that a wide range of customers can enjoy high-quality, stylish swimwear.
“We launched the first ArashiBlu Collection with Pacsun over two years ago, and since then have created six collections that I am very proud of,” said Storm Reid. “I have learned so much throughout each creative process and am so grateful for Pacsun’s partnership. I am excited for this final collection to be out in the world just in time to celebrate the last few weeks of summer!”
The ArashiBlu Collection has been a significant success for Pacsun, demonstrating the potential of celebrity collaborations in the retail sector. The partnership with Reid has not only resulted in remarkable creations but has also left a lasting mark on the Pacsun community. As the retail industry continues to evolve, collaborations like these offer a way for brands to engage with their customers, create unique products, and stand out in a competitive market. As we bid farewell to the ArashiBlu Collection, it’s clear that the collaboration between Storm Reid and Pacsun has set a high bar for future partnerships.