MedaStaré is leading a revolution at the intersection of artificial intelligence and fashion, transforming Turkey’s creative landscape into a global stage for high-impact, digital-first expression, empowerment, and commerce. Founded by Turkish women and powered by nine patent-pending AI algorithms, MedaStaré is now drawing attention from global industry leaders, design labs, and consumers eager for next-generation personalization in clothing, styling, and beauty.
What Is MedaStaré
MedaStaré is an AI-driven digital fashion and beauty platform “created for women by women” with an ambition to make advanced styling, bespoke recommendations, and creative empowerment accessible to anyone with a smartphone. Unlike basic wardrobe apps or basic filters, MedaStaré integrates advanced machine learning and computer vision to analyze images, mood, body shapes, color preferences, and individual style goals, and then delivers tailored recommendations, AI-generated outfit combinations, and virtual try-on features that feel both fun and hyper-personal.
The platform touts more than 25 innovative products and features, from instant 3D look generation to digital closet planning and beauty routine mapping. “We’re powered by AI and designed for people—our movement goes beyond fashion into a full ecosystem for creative and personal growth,” the company says.
How Does It Work
Users begin their MedaStaré journey by setting up a digital style profile, which can include a selfie, personal measurements, mood tags, and climate data. The AI stylist—composed of nine patent-pending inventions—uses this information along with real-time trend forecasting and massive global fashion datasets to offer daily lookbooks, upcoming trends, curated shopping suggestions, and even in-app beauty routine planners.
Patented innovations include automated body shape detection, mood-based color analysis, style mapping, and AI-driven social sharing tools. Users can virtually “try on” outfits, swap looks with the community, and access partnered brands or direct-to-consumer designers for instant purchase. All recommendations adapt as the platform learns a user’s tastes, creating a feedback loop that gets smarter and more precise over time.
MedaStaré’s “digital closet” makes it easy to organize existing wardrobe pieces and brainstorm new combinations. Its advanced virtual try-on leverages image processing, garment draping AI, and 3D body modeling—key trends also seen in other leading fashion tech solutions .
The Origin Story and Founders
Born in Istanbul, MedaStaré was developed by a core team of Turkish women with deep roots in AI, global fashion, and creative brand management. Their aim: to reinvent the world’s approach to style using technology as a tool for empowerment and creative freedom. They began developing algorithms and prototypes in late 2022, seeking to fill the gap between generic shopping platforms and the rich individual creativity that defines Turkish and global fashion culture.
Funding and Global Expansion
Although detailed investment figures remain private, reputable industry sources confirm MedaStaré’s angel and early-stage fundraising was oversubscribed, with significant participation from Turkish VCs and international women-led tech funds.
In the past year, nine patent applications have been filed and over two dozen platform features have been launched, marking a major milestone in the company’s ambition to shape digital style globally. Leadership highlights that owning this IP signals MedaStaré’s intent to lead, not just compete, in the global AI fashion movement.”
Empowering New Fashion Futures
With its launch into the global market, MedaStaré plans continued localization across European, Middle Eastern, and North American markets in 2025 and beyond. Its mix of deep personalization, creative tools, and a women-first ethos positions the platform at the forefront of fashion-tech transformation.
As the global fashion industry pivots towards AI-driven personalization and creativity, MedaStaré is proving that Turkish innovation can set bold new standards for style, empowerment, and digital community—one smart, stylish user at a time.
