Medicube, the Korean beauty tech powerhouse, achieved a game-changing milestone in 2025 by rolling out its highly innovative skin care and beauty devices across more than 1,400 Ulta Beauty stores in the United States. Backed by parent company APR Corporation, Medicube’s partnership with America’s largest beauty retailer marks one of the boldest nationwide launches for next-generation K-beauty.
APR Corporation’s #Medicube skincare and beauty devices are heading to over 1,400 Ulta Beauty stores across the U.S. this August under a new supply deal.
The official launch started in August 2025, with every Ulta store—in both physical and online distribution—stocking Medicube’s signature skincare lines and beauty technology devices from day one, rather than following the usual incremental rollout.
Behind the Deal: Why Ulta Chose Medicube
Ulta’s strategy changed decisively in 2025, as competition for exclusive K-beauty launches intensified ahead of major Korean retailer Olive Young’s U.S. debut.
Ulta has secured APR Co.’s Medicube beauty devices and skincare products. Medicube, for example, got a major boost in July 2023 when Hailey Bieber used its Booster Pro skin-care device on TikTok. Earlier this week, Bloomberg reported that the 36-year-old founder of Medicube’s parent company, APR, is now a billionaire. Medicube is now valued at $4 billion.
Ulta is the only U.S. retailer to win full nationwide access to Medicube’s core assortment—from the internationally viral Booster Pro device to the Zero Pore Pad, Collagen Jelly Cream, and Deep Vita C Capsule Cream—ensuring American consumers can experience clinical-grade K-beauty in person.
The Medicube Promise: Beauty Tech Accessible Everywhere
Medicube isn’t just another K-beauty brand: it’s a pioneer in at-home skincare technology, with devices and serums designed for visible results, convenience, and fun.
Medicube’s Booster Pro device has seen staggering success even without IRL distribution—Medicube sold 1.5 million units of the device last year. It sold an additional 500,000 units in the first quarter of this year alone, which translates to roughly one Booster Pro sold every 13 seconds.
The rollout features:
- Dedicated in-store “endcap” displays at all 1,469 Ulta doors.
- Product try-ons and events for skincare devices and skin diagnostics.
- Viral star SKUs, including the AGE-R Booster Pro, are now in every Ulta store.
“For consumers who like to touch, feel and test [especially devices] before purchasing, this kind of physical access will be key to introducing Medicube and converting them into long-term brand fans,” said Cho.
Viral Success and Social Proof
Medicube’s rise is due to influencer marketing, consumer demand for home skincare tech, and powerful social buzz. Hailey Bieber, Kylie Jenner, and top skincare personalities have hailed Medicube’s devices as must-haves for glowy, poreless, resilient skin.
The US is quickly becoming one of our most important markets, with sales rapidly catching up to those in our core regions like South Korea. This next phase of growth is about evolving from a viral K-beauty brand to a trusted name in clinical skin care across the U.S..
Medicube’s campaigns include live pop-ups at Ulta stores, partnerships with creative directors such as Sir John (makeup artist for Beyoncé, Zendaya, Serena Williams), and immersive events in New York City, Los Angeles, and more.
Strategic Importance: U.S. Expansion and Revenue Impact
For Korean parent APR, U.S. retail now accounts for over 29% of total sales, surpassing Korea’s domestic share by mid-2025.
The Korea Herald reported that U.S. sales reached 29% (₩96.2 billion), surpassing domestic sales at 22%. This marks a major leap from 16% in the same quarter last year, nearly doubling the brand’s U.S. revenue share within a year.
Medicube’s success during Amazon Prime Day and Ulta’s Black Friday sales underscores the brand’s ability to adapt quickly and scale. During Prime Day, Medicube’s bestselling Zero Pore Pad ranked first in beauty and personal care sector searches, cementing its reputation as a top skincare innovator for North America.
What’s In Store: Exclusive Launches, Sampling, and Technology
Medicube is expanding its portfolio at Ulta for 2025/2026:
- PDRN line with regenerative actives exclusive to Ulta.
- Spicule innovation (micro-needle delivery systems) for advanced results.
- Diners enjoy full-size try-ons at “skin tech zones” integrated into Ulta store layouts.
The regular product drops and education-driven marketing campaigns ensures the brand stays ahead of both established U.S. giants and other ambitious K-beauty launches, including VT Cosmetics and Anua.
