Amelia Gray x FRAME capsule collection just dropped a limited-edition line unveiled via Vogue with a special 24-hour exclusive shopping window beginning on November 13, 2025. The partnership between FRAME, the iconic Los Angeles-based luxury label, and model Amelia Gray marks her official design debut, bringing undeniable star power and a distinctive edge to the denim and ready-to-wear landscape.
Key Collection Details and Where to Buy
FRAME and Amelia Gray have produced a 16-piece collection inspired by her off-duty street style—the effortless blend of New York dynamism and laid-back Los Angeles cool. For shoppers, the range is available directly through FRAME boutiques, the official online store at frame-store.com, and select retail partners.
What Makes This Capsule Special?
The creative vision for the Amelia Gray x FRAME capsule is a direct extension of Gray’s personal style: relaxed, distinctly modern, and rooted in authenticity. The collaboration stands out for several reasons:
Denim…
design debut for Amelia Gray with three signature silhouettes: The Gray, The Detour, and The Jort, each crafted in authentic washes and relaxed, baggy fits. Materials such as vintage leather, slouchy nylon, voluminous faux fur, and whisper-soft knits.
Highlights include a plaid mini skirt with matching zip-front top, a cropped knit tee and mini skirt set, and a striking selection of barely-there tanks and tees. An interplay of oversized shapes with shrunken proportions, classic low-rise cuts, and luxe treatments offers versatility for day-to-night styling.
Every piece is designed with fabric, color, and fit at the forefront, reflecting Gray’s commitment to “pieces that elevate a look without overthinking it, clothes you can wear anywhere, in any moment, and still feel like yourself”.
Behind the Scenes: Campaign and Creative Team The campaign for Amelia Gray x FRAME was photographed by Chris Colls in New York City and styled by renowned creative Mel Ottenberg, a longtime collaborator of Gray…
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