Moroccanoil is entering lip care with a new argan oil infused balm that targets hydration, comfort, and a sensorial, lifestyle driven experience for beauty shoppers. The launch strengthens Moroccanoil’s position as an oil infused beauty leader while tapping into demand for skincare grade lip products with clinical claims.
Moroccanoil’s New Lip Category Move
Moroccanoil, known globally for its oil infused hair and body products, has introduced Moroccanoil Lip Balm as its latest innovation in beauty. The brand frames the launch as a “natural evolution” of its portfolio, reflecting consumer demand for argan oil infused daily essentials with luxurious textures and sensorial payoff.
The new lip balm extends the brand’s Mediterranean inspired heritage from hair and body into everyday lip care, reinforcing Moroccanoil’s aim to be a complete beauty lifestyle brand. The product joins the brand’s existing lineup of high performance, easy to use oil based treatments that built its cult following in more than 80 countries worldwide.
Skincare Grade Formula and Clinical Claims
The Moroccanoil Lip Balm is powered by a blend of argan oil, argan butter, peptides, and hyaluronic acid designed to deliver instant, clinically proven hydration for up to 24 hours after a single application, with a non sticky finish. The formula is positioned to leave lips soft, smooth, and supple with a “healthy looking sheen,” aligning with current trends toward skincare first lip products.
In a consumer perception study conducted after one use, 91 of users agreed the product softens lips and that the formula is non sticky, while 94 agreed their lips felt nourished, hydrated, and instantly smoothed. These perception stats support the brand’s focus on performance as well as sensorial luxury.
Key Ingredients and Lip Health Positioning
The formula is anchored by argan oil, described as extremely rich in tocopherols (Vitamin E), essential fatty acids, and antioxidants that help nourish lips and improve texture and tone. Argan butter, a conditioning emollient derived from argan oil, brings a higher content of natural tocopherols, phenols, carotenes, and essential fatty acids, leaving lips soft, nourished, and pillowy.
Peptides in the formula are included to help restore firmness and smoothness to the delicate skin on the lips, supporting collagen and elastin production, hydration, and protection against environmental damage. Hyaluronic acid, a natural humectant that can hold up to 1,000 times its weight in water, is used to boost suppleness and reduce the look of fine, dry lines.
Shades, Scents, and Sustainable Packaging
The Moroccanoil Lip Balm launches in three Mediterranean inspired flavors and tints: Moroccan Mint Tea with a delicate, transparent sheen, Berry Pomegranate with a sheer berry tint and subtle shine, and Vanilla Date with a sheer pinky nude tint and subtle shine. This flavor and tint lineup positions the balm as both treatment and beauty accessory for everyday wear.
Packaging also reflects Moroccanoil’s sustainability messaging, with the new balm housed in 50 post consumer recycled material. The brand highlights its broader commitments as a cruelty free company with PETA Beauty without Bunnies certification, partnerships with Humane World for Animals, and collaboration with Oceana on ocean conservation.
Launch Timing, Pricing, and Retail Strategy
The NEW Moroccanoil Lip Balm is priced at $22.00 and will roll out in a phased retail strategy across prestige channels. It debuts January 5, 2026, exclusively on the Sephora app, followed by wider availability starting January 6, 2026, at Moroccanoil.com, Nordstrom, Sephora, Ulta, and luxury salons and spas.
“The expansion into the lip care category with our new Moroccanoil Lip Balm offers our customers a product that not only feels beautiful but truly transforms the health of their lips,” Moroccanoil Co founder Carmen Tal said, Carmen Tal added that, since the beginning, Moroccanoil has focused on creating luxurious argan oil infused products that deliver both performance and indulgence, and that the new balm fits seamlessly into its lineup of high performing, easy to use products.
