This RB report identifies and ranks the Top 10 Most Viral Products, focusing on items that achieved explosive popularity and cultural relevance through social media platforms, particularly TikTok and Instagram. The list includes a diverse range of categories, from collectibles like Labubu to home gadgets and beauty products.
Our Ranking
The ranking is based on a proprietary Virality Index, which synthesizes three core metrics to provide a holistic measure of a product’s social media success and market impact.
| Metric | Description | Weight |
| Social Media Virality | The volume and speed of content spread, measured by video views, hashtag usage, and trend creation on platforms like TikTok. | 40% |
| Engagement & Sales Impact | Quantifiable market response, measured by percentage increase in sales/orders, high frequency mentions in “must have” lists, and sustained sales conversion. | 40% |
| Cultural Impact | The product’s ability to create a new trend, a subculture (e.g., a “craze”), or influence broader consumer behavior and media coverage. | 20% |
The Top 10 Most Viral Products of 2025
The following products are ranked based on their performance across the Virality Index, demonstrating exceptional social media traction and market influence throughout 2025.
| Rank | Product | Category | Virality & Impact Highlights |
| 1 | Labubu (POP MART The Monsters Vinyl Toys) | Collectibles | Achieved 1.1 billion video views, created a global “blind box” subculture, and drove an 819% increase in orders . |
| 2 | Shark Steam Mop | Home Gadget | Highest recorded sales impact with a staggering 5800% increase in orders, driven by the “efficient home” trend . |
| 3 | Ninja Blast Cordless Blender | Kitchen Tech | Massive sales growth with a 1800% increase in orders, reflecting the demand for convenience and on-the-go nutrition . |
| 4 | Wonderskin Lip Stain | Beauty | Demonstrated sustained sales conversion, with one unit sold every 5 seconds on TikTok Shop, following a 13% order increase . |
| 5 | Dubai Chocolate Bar (Fix Dessert Chocolatier) | Food & Drink | Created a global food trend with millions of views, leading to widespread sell-outs and copycat recipes . |
| 6 | Trader Joe’s Mini Tote Bags | Fashion/Accessory | Generated a frenzy of consumer demand, leading to long queues, high resale values, and significant media coverage . |
| 7 | Pitbull Concert Costumes | Fashion/Novelty | Drove a 420% increase in purchases for specific clothing items, showcasing the power of cultural moments to drive commerce . |
| 8 | CoolTowel | Home/Wellness | Saw a rapid 640% increase in orders during the UK heatwave, demonstrating a quick and massive consumer response to a timely need . |
| 9 | Glow For It Lash Serum / Nature Spell Hair Oil | Self-Care | Represents the major “results-driven self-care” trend, with high engagement and consistent presence in viral beauty lists . |
| 10 | Stretchy Soft Dad Fit Jeans (RELA RELA/KatchMe) | Fashion | Capitalized on the “comfort-driven denim” trend, achieving a 27% increase in orders and utilizing viral LIVE shopping tactics . |
1. Labubu (POP MART, The Monsters Vinyl Toys)
The Labubu collectible figure, part of the POP MART “The Monsters” series, was the undisputed king of virality in 2025. Its success was not accidental; it was a masterclass in strategic social media engagement and scarcity marketing. The product generated over 1.1 billion video views on related content and saw an 819% increase in orders on TikTok Shop in a single quarter. The “blind box” format fueled a collecting subculture, making it a powerful example of how digital trends translate into tangible, high demand consumer goods.
2. Shark Steam Mop
These two home gadgets exemplify the 2025 trend of “demand for tech that fits into busy lives”. The Shark Steam Mop saw an astonishing 5800% increase in orders. This massive sales impact highlights a shift in consumer behavior, where people are prioritizing products that offer efficiency and convenience, making their homes cleaner and more organized in less time.
3. Ninja Blast Cordless Blender
The Ninja Blast Cordless Blender became 2025’s must have portable smoothie gadget, boosted by “desk smoothie” and “gym bag” content. The device benefited from the company’s strong retail presence and product review ecosystem, consistently appearing in “best portable blender” lists and shopping roundups during the year.
4. Wonderskin Lip Stain
In the beauty category, the Wonderskin Lip Stain achieved sustained virality by promising “effortless results”. Its success was driven by countless transformation videos, leading to a remarkable sales conversion rate: one lip stain was sold every five seconds on TikTok Shop. This demonstrates that products which visibly deliver on their promise in a short video format are primed for viral success.
5. Dubai Chocolate Bar
The Dubai Chocolate Bar from Fix Dessert Chocolatier became a global phenomenon, with videos of its unique pistachio and shredded phyllo filling racking up millions of views. Its cultural impact was immense, sparking a worldwide hunt for the bar and inspiring countless home made versions, solidifying its place as one of the most memorable food trends of the year.
6. Trader Joe’s Mini Canvas Tote Bags
First released in March 2024 at $2.99, Trader Joe’s mini canvas totes exploded into a full blown resale and TikTok phenomenon that carried into 2025. After early drops sparked long lines and purchase limits, Trader Joe’s reintroduced the bags in pastel Blue, Pink, Purple, and Green around Easter 2025, again selling out quickly as fans collected each color.
7. Pitbull Concert Costumes / Outfits
As Pitbull continued touring, “Mr. Worldwide” fandom drove a niche but noticeable spike in themed concert outfits in 2025. Pinterest boards and TikTok GRWMs featuring all white looks, sequins, metallics, and “Miami club” styling for Pitbull concerts became a reference point for party dressing, with searches for “Pitbull concert outfits” and similar terms trending on style platforms.
8. CoolTowel
The CoolTowel cooling towel capitalized on heatwaves and wellness content, appearing frequently in 2025 TikTok and Instagram posts about summer survival, outdoor workouts, and festival prep. Its core hook, instant cooling when wet and wrung out, made it a natural fit for quick product demos, with creators showing temperature relief on camera.
9. Glow For It Lash Serum / Nature Spell Hair Oil
Beauty trend reporting highlighted Glow For It’s Lengthening and Strengthening Lash Serum and Nature Spell’s rosemary based hair oil as star players in 2025’s wellness meets results wave. A TikTok Shop linked report noted a boom in searches for these products, positioning them as evidence of a broader demand for “results driven self care” where consumers want visible change with minimal extra steps.
10. Stretchy Soft Dad Fit Jeans – RELA RELA / KatchMe
Finally, the Stretchy Soft Dad Fit Jeans from brands like RELA RELA / KatchMe captured 2025’s comfort meets Y2K denim mood. Influencers showcased these jeans in “dad fit” and “soft girl” outfits, leaning into relaxed, high rise silhouettes that contrasted with the skinny jean era.
