Neiman Marcus has partnered with Balmain to create an exclusive pop-up store
Neiman Marcus, a prestigious department-store chain known for its luxurious and unique merchandise, has partnered with the French luxury fashion brand Balmain to create an exclusive pop-up store showcasing their collaboration with Mattel’s iconic Barbie.
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+…
Neiman Marcus, a prestigious department-store chain known for its luxurious and unique merchandise, has partnered with the French luxury fashion brand Balmain to create an exclusive pop-up store showcasing their collaboration with Mattel's iconic Barbie. The pop-up store, which runs from January 13th to January 30th, is located at the Neiman Marcus NorthPark location in Dallas, Texas.
The Balmain x Barbie pop-up experience offers customers a chance to interact with the limited-edition unisex collection in a setting inspired by the glass pavilion of the Grand Palais in Paris. Complete with Parisian park benches and a pedestrian garden reminiscent of the famous Tuileries, the pop-up store provides a truly immersive shopping experience. Weekend activations include a live DJ set, a custom cotton candy machine, and photo opportunities in a life-sized Barbie doll box.
This exclusive partnership celebrates Neiman Marcus' 10-year relationship with Balmain and highlights the extensive product assortment available at the luxury multi-brand retailer. The limited-edition collection features men's and women's apparel, shoes, and handbags, with prices ranging from $295 to $42,494.
Exclusive styles available at Neiman Marcus include a Maxi Monogram Dress for $8,495, a Boat Neck Balmain Printed Sweat Dress for $1,395, and an Oversize Denim Jacket with Embroidered Badges for $5,350.
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.