Today, Gap launched its first collection of non-fungible tokens (NFTs), introducing a gamified digital experience celebrating creatives and giving customers the unique opportunity to own a collectible Gap hoodie. For this release, the brand is collaborating with Brandon Sines, the artist behind Frank Ape, for a limited edition drop. Community, creativity, and self-expression are core values in Sines’ art, which embodies positivity and equality and aligns with Gap’s values of modern American optimism.
“Gap has always been at the intersection of music, art and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines.” — Chris Goble, Chief Product Officer and General Manager of Gap North America
This launch was also made with the planet in mind. To support the customer experience, Gap is partnering with Tezos, an open source blockchain that uses a more energy-efficient approach to secure its network.
Available to shop exclusively on www.gap.com/nft, Gap’s digital collectibles will feature four levels: Common, Rare, Epic and One of a Kind. The first level, Common, is on sale now until January 15 at 8:59am PT. Additional drops will continue over the next two weeks. Visit our newsroom to learn more about the launch:
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.