Gap, a renowned clothing retailer, has recently ventured into the world of non-fungible tokens (NFTs) by launching its first gamified collection NFT experience. This innovative approach aims to bring Gap’s iconic products to new and existing customers in an engaging and interactive manner. The launch features a digital experience that celebrates creativity and offers customers the unique opportunity to own a limited edition, collectible Gap hoodie.
The gamified experience encourages customers to collect Gap hoodie digital art at the Common and Rare levels, which unlocks the opportunity to purchase the Epic limited edition digital art by Brandon Sines, the artist behind Frank Ape, and a physical Gap x Frank Ape by Sines hoodie. This collaboration aligns with Gap’s values of modern American optimism and emphasizes community, creativity, and self-expression.
Gap‘s digital collectibles are available exclusively on gap.com/nft and feature four levels: Common, Rare, Epic, and One of a Kind. The first level, Common, was on sale for 2 tez (XTZ) each until January 15, with additional drops available over the next two weeks. The digital collectibles are available on a first-come, first-served basis, with limited editions at the Rare and Epic levels.
In line with Gap’s commitment to sustainability, the company has chosen to leverage Tezos, an open-source blockchain known for its energy-efficient approach and low carbon footprint. This decision reflects Gap’s dedication to minimizing environmental impact while exploring new ways to connect with customers in a digitally led world.
As part of this initiative, Gap plans to develop additional digital experiences in partnership with culture shapers. This launch not only marks Gap’s entry into the rapidly evolving digital ecosystem but also showcases the potential of NFTs and gamification in enhancing customer engagement and creating enduring relationships.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.