Gap Launches Gamified Collection NFT Experience

Today, Gap launched its first collection of non-fungible tokens (NFTs), introducing a gamified digital experience celebrating creatives and giving customers the unique opportunity to own a collectible Gap hoodie. For this release, the brand is collaborating with Brandon Sines, the artist behind Frank Ape, for a limited edition drop. Community, creativity, and self-expression are core values in Sines’ art, which embodies positivity and equality and aligns with Gap’s values of modern American optimism.

“Gap has always been at the intersection of music, art and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines.” — Chris Goble, Chief Product Officer and General Manager of Gap North America

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