Nordstrom BEAUTYCYCLE is a beauty take-back and recycling program through which Nordstrom now accepts all brands of beauty packaging waste to be collected and recycled. Each year, more than 120 billion units of plastic packaging are produced by the beauty industry, but less than 9% gets recycled.
BEAUTYCYCLE launched in 2020 at Nordstrom and Nordstrom Local in the US. In 2021, Nordstrom expanded the program to include stores across Canada. With this newest expansion, Nordstrom will more than double BEAUTYCYCLE drop off locations. Customers will now find BEAUTYCYCLE boxes at all 354 Nordstrom, Nordstrom Rack and Nordstrom Local stores across North America.
Since launching the program in 2020, Nordstrom has taken back more than 7 tons of beauty packaging to be recycled. The company hopes that by doubling the number of drop off locations and making this service available in new markets, will see continued momentum as we aim to take back 100 tons of packaging to be recycled by 2025.
BEAUTYCYCLE has been recognized with several industry awards including Elle’s Green Star and Good Housekeeping’s Sustainable Innovation Award.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.