Allbirds, opened a new retail store and community center in New York City’s Flatiron District today. It is the brand’s third store in New York and 41st globally, with locations across North America, Asia, and Europe.
The new 7,100 square foot space speaks to the brands’ sustainable focus, which has driven its development and use of natural materials in replacement of petroleum-based synthetic fibers. Displays around the shop call attention to the Merino Wool, Sugarcane, Tree, and other materials that its products are made of. The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’s approach to sustainability.