NYX Professional Expands Into Metaverse

NYX Professional Makeup is creating a fully immersive experience including three limited-edition looks inspired by their newest product drop. Avatars can collect the looks and also snap selfies on the brand’s Pink Carpet.

Every year at NYX Professional Makeup, we release our Spring Collection by surprising our community with an immersive, social, and interactive experience, said Vivianna Blanch, Head of Marketing NYX Professional Makeup.

As one of the leading and fastest growing cosmetics brands, we partnered with iHeart, the top entertainment and leading audio brand, to drop our Spring Collection as they drop the latest in today’s music. We are excited to immerse Roblox users into the world of entertainment, artistry, digital cosmetics and self-expression.

Inside the House of NYX Professional Makeup, users will have different points of engagement with the NYX Professional Makeup Spring Drop collection This latest integration with iHeartMedia will close out another year of digital experiences and growth in the metaverse for the brand, following the success of their Meta-Pride that brought diverse representation to the metaverse, creating the world’s first beauty DAO, GORJS, and…