Guess, a leading fashion brand, has recently launched an innovative in-store recycling program in partnership with Homeboy Recycling, a certified and award-winning social enterprise. This initiative aims to promote sustainability and support the Los Angeles community by giving worn clothing a second life.
Homeboy Recycling is a mission-driven organization that provides high-quality reuse and recycling solutions while employing individuals committed to transforming their lives after incarceration. Although the organization primarily focuses on IT asset refurbishment and recycling, this partnership with Guess marks its first venture into textile recycling.
The Guess recycling program is available at all Guess, Guess Factory, Accessories, and Marciano stores across the United States. Customers can bring in five or more clothing items of any brand to any Guess store and receive a 15% discount on their next full-priced qualifying purchase. The collected items are then sent to Homeboy Recycling, where they are sorted and processed for repair, resale, upcycling, and recycling.
This initiative not only encourages customers to dispose of unwanted garments sustainably but also creates economic opportunities for the Los Angeles community. Carlos Alberini, CEO of Guess, Inc., highlights the importance of this partnership in developing more sustainable products and circular business models. He believes that the collaboration with Homeboy Recycling offers a solution for apparel and textile waste while supporting the local community.
In addition to Guess, other fashion retailers like Primark and Pacsun have also introduced in-store recycling programs, reflecting a growing trend towards sustainability in the industry. As Guess continues its journey towards circularity, this partnership with Homeboy Recycling paves the way for more sustainable products and business models, benefiting both the brand and the larger City of Los Angeles.