Paka, the company that’s been setting a new norm for functional clothing by bringing alpaca fiber to the mainstream, announced today its expansion into thermoregulating activewear through the ‘BREATHE BY PAKA™’ head-to-toe line of soft and sustainable hoodies ($119 USD) and joggers ($125 USD) timed for Holiday 2021.
Founder Kris Cody has worked for more than five years directly alongside local Peruvian women to develop Paka’s double-knit fabric utilizing Alpaca fur – an innovative textile that is as soft as cashmere, warmer than sheep’s wool, hypoallergenic and water-resistant. The secret to the BREATHE line’s revolutionary comfort and wear experience comes from the Alpaca fibers, which are semi-hollow with an insulating core, making them both warm and breathable.
“Sourced directly from the Peruvian Andes, our alpaca fiber comes from animals that roam free in their natural environment,” Cody said. “By merging functionality with sustainability, Paka is providing an alternative in performance-based clothing for consumers and allowing them to make choices that are better for the environment’s wellbeing as well as their own. Our line is as soft and cozy as cashmere but so breathable and performance-based that you can work out in it.”
With Paka, sustainability and environmental awareness is paramount. Paka has avoided using polyester, which makes up 65% of all clothing and disperses over 700 million tons of carbon into the atmosphere each year. “When you wear Paka, you’re investing in local communities, supporting indigenous women, and reducing the amount of microplastics that end up in the ocean,” states Cristina Mittermeier, SeaLegacy Founder and world-renowned environmentalist.
Dynamic, innovative, and comfortable, Paka’s BREATHE line provides an eco-conscious alternative for customers to upgrade their day-to-day activewear. BREATHE BY PAKA™ is available exclusively at pakaapparel.com in a range of organic dyes for both men and women.
For the Breathe trailer, click HERE.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.