Aurora James’ 15 Percent Pledge has created a database of Black-owned brands backed by Google, called The Business Equity Community.
The database includes roughly 1200 businesses to help connect them with retailers who have signed the pledge committing to stock shelves with at least 15% of their shelf space with Black-owned brands. The news was reported first by Business of Fashion.
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Google has will back the project for two years and will offering online trainings and workshops to the founders, along with market support. The 15 Percent Pledge was launched in 2020 as a response to the George Floyd protests. The goal of the 15 Percent Pledge is to encourage retailers to diversify their store shelves.
The major retailers in their project including Nordstrom, Macys, Bloomingdales, Hudson’s Bay Company, and Sephora.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.
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