The 15 Percent Pledge Launches Database Of Black-Owned Businesses

Founded by Aurora James in response to the lack of support for Black-owned businesses during the COVID-19 pandemic, the organization has since signed 28 major companies, including Macy’s, Sephora, and Gap, effectively diverting over $5 billion in capital to Black entrepreneurs in the United States.

To further support Black-owned businesses, The Fifteen Percent Pledge has created a database called The Black Equity Community, which currently features 1,200 fully vetted Black-owned business owners. This database serves as a resource for both retailers and consumers, allowing them to explore and support Black-owned businesses.

The number of businesses in the database is expected to double by the end of the year. The organization also offers business development strategies and conducts audits to ensure participating companies are meeting their pledge commitments.

Within six months of taking the pledge, brands have at least doubled the number of Black-owned businesses on their shelves. For instance, Sephora has already hit its 15% target in the haircare category and launched a 2021 incubator program for BIPOC beauty entrepreneurs. Despite the progress made, the Fifteen Percent Pledge…