The luxury ski apparel industry is experiencing a remarkable surge, driven by a growing passion for skiing as a recreational activity and an increasing preference for high-quality, durable, and technologically advanced attire. Amid this booming market, Perfect Moment, the high-performance luxury skiwear and lifestyle brand, has launched its new puffer tote bag and sunglass collection.
The puffer bag collection addresses the expanding luxury outerwear market, estimated to total $17.9 billion in 2024, and is forecasted to increase at a 6.7% CAGR from 2024 to 2032, according to Business Research Insights. Rising disposable incomes fuel this growth, the demand for premium materials like Thinsulate and Gore-Tex, and innovative features such as ventilation and heating systems.
The Puffer Tote
Whether heading to the gym, jetting off for a weekend escape, or hitting the slopes, these versatile jumbo padded totes are crafted to make life simpler and more stylish. Inspired by Perfect Moment’s president and chief creative officer, Jane Gottschalk's intuitive ‘throw in & go’ approach, the puffer tote bag collection is designed to be the ultimate companion for life’s adventures.
Jane Gottschalk shared her vision for the collection:
“For the puffer bag, I wanted to create something that perfectly blends practicality with effortless style. It is designed to make life simpler, whether you’re packing for a spontaneous ski trip, a busy day out, or a weekend getaway. Every detail, from the lightweight padded design to the bold prints and timeless colorways, has been carefully considered. For me, it’s all about celebrating the ease and joy of being on the move—allowing you to focus on creating those perfect moments.”
Crafted in Italy to the highest standards, the puffer bags perfectly balance functionality and style. They are generously spacious yet lightweight, with a padded construction that ensures all-day comfort when carried across the shoulder. The collection is thoughtfully curated in bold prints and refined colorways to pair seamlessly with this season’s wardrobe staples.
Our Top Picks from the Puffer Tote Collection
Venja Heimbeck Holt, founder and lead designer of Studio Unbranded, collaborated with Perfect Moment on the puffer tote design. Holt, who previously served as head of handbag and accessories design at Stella McCartney, emphasized the intentionality behind every element of the bag:
“Every element of the puffer bag was designed with intention—from the ultra-lightweight, padded construction to the rich textures and striking colorways that make a statement. Balancing durability with a luxurious feel, it is functional, versatile, and effortlessly cool. Whether in a bold monochrome or a vibrant graphic print, each piece is thoughtfully designed to complement the season’s wardrobe, while offering effortless versatility for every moment.”
Perfect Moment’s new collections are part of the brand’s strategy to expand beyond its core ‘on-slope’ skiwear and into the broader global luxury lifestyle market. As Jane Gottschalk noted:
“Our plans to broaden our outerwear product range will take us beyond our core skiwear with fewer technical lifestyle products and a wider range of exceptional products for any occasion, including year-round accessories. We see these new lines of lifestyle products helping us create new inroads into the global luxury outerwear market. Compared to the global luxury ski wear market, the global luxury outerwear market is 10-times larger and faster growing.”
Discover the full puffer tote bag collection now at perfectmoment.com.
