InsightsTechnology

13 Best Examples of Augmented Reality in Retail

In a transformative leap for the retail industry, augmented reality (AR) and virtual reality (VR) technologies are becoming indispensable.

Published: Feb 17, 2025 9:45 AM

By Jeanel Alvarado

InsightsTechnology

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13 Best Examples of Augmented Reality in Retail

L'Oreal’s AR try-on tools, powered by ModiFace

In a transformative leap for the retail industry, augmented reality (AR) and virtual reality (VR) technologies are becoming indispensable. According to The SNS Insider Report, the Augmented Shopping Market was valued at USD 4.0 billion in 2023 and is projected to skyrocket to USD 57.5 billion by 2032, growing at an impressive CAGR of 34.30% during the forecast period of 2024-2032. Once seen as futuristic concepts, AR and VR are now paramount to enhancing customer satisfaction and significantly reducing return rates, addressing a major issue for online retailers.

Retailers increasingly harness AR and VR to distinguish themselves in the competitive market, attract a tech-savvy clientele, and foster enduring brand loyalty. These technologies are elevating customer experiences, whether it’s by allowing users to try on clothes and makeup virtually or visualize furniture in their homes.

Let’s explore 13 best examples of augmented reality in retail, showcasing how leading brands harness AR to create innovative, customer-centric shopping experiences.

Brand AR Technology Launched IKEA IKEA Place 2017 L’Oreal L’Oreal Virtual Try-On 2018 Sephora Sephora Virtual Artist 2016 Nike Nike Fit 2019 Amazon Amazon AR View 2017 Walmart Walmart AR Shopping 2018 Warby Parker Warby Parker Virtual Try-On 2020 ModiFace ModiFace AR Beauty Try-On 2015 Zara Zara AR Experience 2018 Alibaba Alibaba AR Shopping 2017 ASOS ASOS Virtual Catwalk 2020 H&M H&M AR Shopping Experience 2019 Hershey’s Hershey’s AR Experience 2017 1.

IKEA Place (AR Furniture Visualization) Launched in September 2017, IKEA Place allows customers to visualize furniture in their homes using AR. The app has been downloaded millions of times, significantly reducing return rates. Why We Love It: IKEA…

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