Pinterest is moving deeper into performance advertising with plans to acquire tvScientific, aiming to bring its intent-rich, AI-powered ad engine from mobile and social into the fast-growing world of Connected TV (CTV). The deal positions Pinterest to offer brands a single performance stack that spans search, social, and TV while keeping a clear focus on measurable outcomes.
Pinterest’s 600 million user advantage
Headquartered in San Francisco, Pinterest, Inc. (NYSE: PINS) describes itself as an AI-powered visual search and discovery platform where people come to find inspiration, curate ideas, and shop products. The platform reaches 600 million monthly active users who have saved Pins to 15 billion boards, generating a highly predictive intent signal around what users plan to do or buy next.
Using its AI systems and Taste Graph, Pinterest turns those signals into personalized recommendations and shopping experiences, effectively acting as an AI-powered shopping assistant that nudges users from inspiration to action. Advertisers tap into this intent-rich environment to drive performance campaigns, particularly on mobile.
Why tvScientific matters for CTV performance
tvScientific is a CTV performance advertising platform built to make TV buying accessible and measurable for brands and apps of all sizes. Its self-managed, cost-per-outcome solution lets advertisers run their own CTV campaigns, pay by outcome, and use data to validate TV’s impact on real business results.
The platform offers automated media buying, AI-powered optimization models, and deterministic attribution, helping marketers coordinate campaigns and measure outcomes across screens. tvScientific says it reaches 95 percent of ad-supported video-on-demand audiences using proprietary ID technology that links ad exposure to business outcomes.
A new performance equation for TV
With this acquisition, Pinterest plans to integrate tvScientific’s outcome-based CTV platform directly into its performance products, including its automation and AI-powered suite Pinterest Performance+. That means advertisers will be able to bring Pinterest’s high-intent audiences to CTV, then see how TV impressions lift performance metrics they already track on the platform.
“People plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels,” Pinterest CEO Bill Ready said. He added, “This is an exciting progression in our multi-year strategy to drive new sources of demand to Pinterest and begin to allow advertisers to reach our valuable audience beyond our platform.”
tvScientific CEO Jason Fairchild said this is “the first time a performance CTV engine will come together at scale with an intent-rich visual search platform, and it fundamentally changes what marketers can expect from TV.”
Deal structure, timing and rollout
The first priority after close will be to scale tvScientific’s capabilities in the U.S., with a broader global integration to follow. tvScientific will continue to operate under its own name after the transaction, keeping its platform identity while sitting inside the Pinterest ecosystem.
Financial terms were not disclosed, and Pinterest does not expect the deal to have a material impact on its financial results. The acquisition is subject to customary closing conditions, including regulatory review, and is expected to close in the first half of 2026.
