Marketing

Inside MADUP’s $175M AI Marketing Play With LEVER Xpert At The Core

MADUP is stepping onto the global stage with bold ambitions in AI marketing, armed with $23M in cumulative funding and a roadmap that links Seoul to New York, North America, and beyond.

Published: Dec 19, 2025 2:30 AM Updated: Jun 8, 2026 1:30 AM

By Jeanel Alvarado

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Inside MADUP’s $175M AI Marketing Play With LEVER Xpert At The Core

MADUP is stepping onto the global stage with bold ambitions in AI marketing, armed with $23M in cumulative funding and a roadmap that links Seoul to New York, North America, and beyond. At the center of this strategy is LEVER Xpert, the company’s in-house-developed digital marketing AI agent, which is already powering campaigns for leading Korean and global consumer brands.

MADUP’s AI-first marketing model Headquartered in Seoul, South Korea, MADUP positions itself as an AI-driven marketing company focused on measurable business impact.

The company blends performance-centered strategies, creative execution, and AI capabilities across performance, technology, branding, content, and CRM, all under the mission “For Your Innovative Growth.” Building on its roots in app marketing, MADUP has expanded into full integrated marketing communication (IMC) and branding, supporting sectors such as beauty, fashion, finance, and O2O services.

This evolution has helped the company drive growth for top-tier clients in Korea and in global markets, including Europe, North America, Southeast Asia, and Japan.

LEVER Xpert at the core of global expansion LEVER Xpert is a digital marketing AI agent that covers the full funnel, from data collection and analysis to day-to-day operations. The platform is actively used in global marketing for Korean consumer goods and K-beauty brands, helping them scale in key regions…

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Inside MADUP’s $175M AI Marketing Play With LEVER Xpert At The Core

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