Fashion meets comfort and down-home flair in September 2025 as QVC and Ree Drummond unveil the “Ree by The Pioneer Woman” collection—a first-ever collaboration bringing Ree’s signature style and fan-favorite foods directly to millions of QVC shoppers worldwide. This exclusive launch sees fashion and food converging in a lifestyle-led collection designed to celebrate home, family, and approachable style for an unprecedented audience. QVC reports outreach to more than 200 million homes, amplifying Drummond’s brand recognition and accessible lifestyle philosophy.
50+ Sizes, Flattering Fits, and Affordable Pricing
The “Ree by The Pioneer Woman” apparel collection is notably size-inclusive, spanning both regular and petite sizes from XXS through 5XL. This commitment to inclusivity aligns with QVC’s strategy of democratising fashion for all body shapes, right as the demand for extended sizing grows across U.S. retail. Shoppers have their pick of prairie- and boho-inspired embroidery, delicately trimmed dresses, artisanal fabrics, versatile denim, super-soft knits, and jackets—each designed for daily wear and comfort, whether at home on the ranch, in a bustling city, or for cozy evenings. Pricing is competitive, ranging from $42 to $139, making accessible ranch-inspired fashion available to a diverse and budget-conscious customer base.
Ree Drummond’s Vision: Style Meets Utility
Inspired by Ree’s casual lifestyle on her Oklahoma ranch, she blends warmth, charm, and a fresh, elevated look across the new line. “I’m so excited to bring my new Ree by The Pioneer Woman clothing to QVC this month; think soft vintage denim, easy dresses, throw-on jackets, and cozy layering knits to bring all the outfits together. I’m blown away by the quality and details QVC and I were able to achieve together, and I’ve already been enjoying all the pieces over the past several weeks. I love this collection!” Drummond shared.
Her new direction draws inspiration from personal style and the way she entertains, touches on family, and emphasizes wearability and comfort. According to interviews, her grown daughters, Alex and Paige, helped advise on prints, colors, and styling—ensuring the line appeals to multiple generations.
Fashion Meets Flavor: Food Collection Expansion
Alongside fashion, the launch expands Drummond’s reach into food. Signature dishes, including her braised pulled pork and a “dead-ringer” for her homemade pecan pie, headline the collection. Drummond’s selections come frozen and ready for QVC customers, reflecting her exact home recipes. “These products will be available later this year,” Drummond confirmed, aiming to capture holiday and family gatherings nationwide.
With ongoing releases expected, fans can look forward to more savory and sweet offerings, reflecting Drummond’s long-standing philosophy that good food brings families together.
QVC’s Reach: 200 Million Homes and Omnichannel Engagement
Worldwide, QVC’s retail influence means the exclusive launch reaches more than 200 million homes across 13 TV channels and digital platforms, including Facebook, Instagram, TikTok, and YouTube. Customers in the U.S., U.K., Germany, Japan, and Italy will have access to Ree by The Pioneer Woman via QVC’s various studios and streaming apps. QVC’s social commerce approach connects shoppers with interesting personalities, live demonstrations, and engaging stories while maintaining renowned customer service.
Mara Sirhal, Chief Merchandising Officer at QVC, expresses the collaboration’s significance: “By bringing this collaboration exclusively to QVC, we are bridging these two worlds together to create something truly special—an overall experience about celebrating a shared love of home, family, and style.”
On-Air Premier and Future Offerings
The collection debuts on-air Sunday, September 21st at 4 pm EST, with Ree Drummond joining live presentations to share her favorites in fashion and food. Additional food features will air at 5 pm EST, allowing customers to shop immediately while engaging with the story behind each item. Drummond’s partnership keeps fans excited for future launches, continuous inspiration, and new additions for Pioneer Woman enthusiasts and QVC loyalists alike.
