Pacsun has announced the findings of its first-ever The Youth Report by Pacsun, released on September 18, 2025, in partnership with leading data analytics firm GlobalData. Marking a landmark moment, the report positions Pacsun as both a brand and an industry thought leader determined to decode the ambitions, anxieties, and everyday choices of Gen Z and Gen Alpha.
The report is crafted as a free annual resource for the entire industry, reflecting Pacsun’s commitment to centering youth voices and its belief in open data and collaboration. “Pacsun has always centered young people in everything we do, and that means listening deeply to Gen Z and Gen Alpha and sharing what we learn along the way, too. Pacsun has adopted a stewardship role towards young people – this is why we designed The Youth Report as an open resource to provide meaningful takeaways that help others engage, uplift, and celebrate these…
generations and honor their voices,” said Brieane Olson, CEO of Pacsun. “By making these findings open to all, Pacsun is showing real leadership.
Instead of gatekeeping insights, they’re choosing collaboration—a future-first approach that benefits not only the entirety of the industry, but the young people this industry serves too,” said Neil Saunders, Managing Director and Retail Analyst at GlobalData.
A Deep Dive into the Minds of Youth Drawing from more than 6,000 Gen Z and Gen Alpha respondents (ages 11-24) across the United States, the report offers a rare, comprehensive look into what really matters to today’s youngest generations.
It interprets generational shifts in consumer behavior, shining a light on the key issues shaping their identities, priorities, and aspirations. Music emerges as a primary driver of identity—over 25% of those surveyed said music has the biggest influence on who they are, surpassing fashion and social media…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.