The HubSpot State of Marketing report reveals compelling insights into the impact of video marketing on sales and overall business growth. According to the data, 87% of marketers have observed increased sales directly attributable to their video marketing efforts. This statistic underscores the effectiveness of video content in driving business outcomes.
Video marketing has proven to be a dynamic tool for businesses across various platforms. Platforms like TikTok, YouTube, and Instagram are frequently utilized to distribute video content, significantly broadening the reach and engagement with potential customers.
Integrating video content into marketing strategies creates visibility and enhances consumer understanding of products and services. A notable 96% of consumers have expressed that they watch explainer videos to learn more about a product, with 89% stating that these videos influence their purchasing decisions.
@skims Access Granted: SKIMS Lab. Tried, tested, and engineered to perfection—SKIMS is out of this world. Set in outer space, our first-ever national TV commercial features SKIMS Chief Engineer @Kim Kardashian ♬ original sound - SKIMS
The 2024 report highlights that short-form videos, in particular, have gained immense popularity, with marketers reporting the highest return on investment (ROI) from these types of videos. For example, SKIMS debuted its first TV marketing campaign, SKIMS Lab, where the next generation of underwear and shapewear are tested and engineered to perfection.
The strategic use of video content also extends to social media platforms where it has been identified as a key player in achieving the highest ROI compared to other marketing strategies. Platforms like Instagram Live have been singled out for their high ROI, making them valuable tools for marketers aiming to maximize their impact.
With most marketers witnessing increased sales and enhanced consumer engagement through video content, it's clear that effective video marketing is an essential component of successful digital marketing campaigns.
