As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in US fashion, blending nostalgia, sustainability, and digital-first shopping habits to redefine industry norms.
As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in American fashion.
The global luxury fashion industry, once buoyed by relentless post-pandemic demand, now faces a prolonged slowdown with growth projected at just 1–3% annually through 2027, according to McKinsey & Company’s State of Luxury 2025 report.