Rihanna stars in new campaign for LVMH owned luggage brand, based out of Germany, Rimowa. Rihanna joins other prominent faces including LeBron James and Roger Federer in the Rimowa ‘Never Still’ campaign.
The campaign drops alongside the new luxury travel Never Still Bag Collection. The campaign features an exploration of travel perspectives. The film was shot by Gary Sorrentini and directed by Rihanna, showcasing her lifestyle since the pandemic.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.