Rihanna stars in new campaign for LVMH owned luggage brand, based out of Germany, Rimowa. Rihanna joins other prominent faces including LeBron James and Roger Federer in the Rimowa ‘Never Still’ campaign.
The campaign drops alongside the new luxury travel Never Still Bag Collection. The campaign features an exploration of travel perspectives. The film was shot by Gary Sorrentini and directed by Rihanna, showcasing her lifestyle since the pandemic.